Key Responsibilities
a) Account Strategy ● Plan by account: Develop and execute account-specific ABM strategies and plans aligned to business and client priorities. ● Find the growth: Partner with Account Leaders to identify growth opportunities, map key stakeholders and buying groups, and set engagement priorities. b) Programmes, Content & Engagement ● Create programmes that resonate: Design targeted campaigns, thought leadership, events and executive engagement programmes. ● Tell the account story: Build compelling account narratives, case studies and industry-led content that demonstrate tangible client outcomes. ● Personalise at depth: Drive personalised engagement across key client stakeholders and buying groups. c) Pipeline, Growth & Measurement ● Influence pipeline:
Partner with Sales and Delivery to support pipeline creation, cross-sell and account expansion. ● Prove impact: Track ABM performance, stakeholder engagement and marketing-influenced pipeline. ● Keep improving: Continuously identify new ways to improve account engagement and marketing impact. What You Bring: ● 6-10 years of experience in ABM, B2B or enterprise marketing, integrated marketing or demand generation. ● Strong understanding of enterprise accounts, stakeholder mapping and personalised marketing. ● Robust skills in content, storytelling, campaigns and executive engagement. ● A data-driven mindset focused on business and revenue outcomes. ● Excellent stakeholder management and cross-functional collaboration skills.