Company: Dentsu Media India Private Limited

Location:
Bangalore Department: Performance Marketing

About the Role
We are looking for a results-driven Senior Business Associate – Paid Social to manage and optimize paid social media campaigns across platforms such as Meta, Snapchat, X (Twitter), and Pinterest. The ideal candidate should have hands-on experience in campaign execution, performance optimization, and creative testing, preferably within the D2C ecosystem. Preferred Background Candidates from digital marketing agencies with a solid D2C portfolio or performance marketing teams at established D2C brands.

Key Responsibilities
• Plan, execute, monitor, and optimize day-to-day paid social campaigns across Meta (Facebook and Instagram), Snapchat, X, and Pinterest.
• Manage campaign setup, audience targeting, budget allocation, bidding strategies, and performance optimization.
• Monitor campaign performance and deliver key metrics such as ROAS, CPA, CTR, CPC, CPM, and conversions.
• Develop and implement creative testing strategies to improve campaign performance.
• Collaborate with creative teams to develop,



test, and optimize high volumes of ad creatives.
• Analyze campaign data and generate actionable insights to improve performance.
• Identify opportunities for scaling campaigns while maintaining efficiency.
• Stay updated with emerging trends, platform updates, and AI-powered marketing tools. Required Skills & Qualifications
• 1–2 years of hands-on experience in paid social media campaign management.
• Strong working knowledge of Meta Ads Manager.
• Exposure to Snapchat, X, and Pinterest advertising platforms.
• Experience managing D2C campaigns is highly preferred.
• Strong understanding of creative strategy, creative testing, and performance-driven advertising.
• Experience working with accounts involving high-volume creative testing will be an added advantage.
• Familiarity with AI tools and technologies, including MCPs (Model Context Protocol), is preferred.
• Strong analytical, communication, and problem-solving skills.

📌 Senior Business Associate – Paid Social (Bengaluru)
🏢 dentsu
📍 Bengaluru