Location:
Gurgaon (Onsite, 5 Days a Week)

Experience:
3–6 Years About Osto Osto is an AI-native cybersecurity startup building a unified security and compliance platform for modern businesses. We help companies simplify cybersecurity, automate compliance, and stay secure as they scale.

About the Role
We're looking for a hands-on, data-driven Organic Growth Specialist to own and scale Osto's organic search presence across traditional search engines and AI-powered discovery platforms. You'll drive our SEO, AEO, and GEO strategies to improve search rankings, strengthen brand visibility across AI platforms, and turn organic discovery into qualified inbound leads. This is a high-ownership role for someone who enjoys experimenting, executing independently, and building growth strategies from the ground up.

Key Responsibilities
> SEO & Organic Growth
• Own end-to-end SEO strategy, including technical, on-page, and off-page optimization.
• Conduct keyword research, competitor analysis, website audits, and content gap analysis.
• Improve organic rankings, website authority, and high-intent traffic.
• Optimize website architecture, internal linking, schema markup, and Core Web Vitals. > AEO & GEO (AI Search Optimization)
• Build strategies to improve Osto's discoverability across ChatGPT, Gemini, Perplexity, Google AI Overviews, and other AI search platforms.
• Optimize content for AI-generated answers, relevant citations, and brand mentions.
• Track AI search visibility, referral traffic, and emerging discovery trends.
• Experiment with new AI search optimization techniques and measure their impact. > Content & Conversion Optimization
• Develop SEO-driven content strategies for blogs, landing pages, product pages,



and comparison pages.
• Collaborate with content and product teams to create high-intent, conversion-focused content.
• Improve organic visitor-to-lead conversion and demo enquiries.
• Identify backlink, digital PR, and industry authority-building opportunities. > Analytics & Growth Performance
• Monitor performance using GA4, Google Search Console, Ahrefs, Semrush, and relevant AI visibility tools.
• Track keyword rankings, organic traffic, AI citations, and qualified inbound leads.
• Build actionable performance reports and continuously optimize growth strategies. What We're Looking For
• 3–6 years of hands-on experience in SEO, organic growth, or search marketing.
• Strong expertise in technical SEO, keyword research, content optimization, and link building.
• Practical understanding of AEO, GEO, and AI-powered search discovery.
• Experience with Google Analytics, Search Console, Semrush, Ahrefs, Screaming Frog, or similar tools.
• Proven ability to improve organic rankings, traffic, and lead generation.
• Strong analytical skills with an experimental, growth-oriented mindset.
• Ability to independently own projects and execute in a rapid-paced startup environment. Good to Have
• Experience in B2B SaaS, cybersecurity, or enterprise technology.
• Exposure to US or international SEO markets.
• Experience with AI search visibility tracking, structured data, and conversion rate optimization. Why Join Osto?
• Own and build the organic growth function from the ground up.
• Experiment with emerging AI search technologies.
• Work closely with the founding team in a high-ownership environment.
• Directly influence Osto's global visibility and inbound growth.

📌 Inside Sales Manager (Gurugram)
🏢 osto
📍 Gurugram