ROLES AND RESPONSIBILITIES WILL BE: SEO
- To do keyword research using tools like Google keyword planner & Semrush and to identify the keywords as per business goals.
- To create content strategy and content using AI as per the keyword research.
- To identify the content gap and to create content using AI as per the content strategy.
- To perform On Page optimization activities such as Title tag, meta description, image optimization, heading tag optimization, Page speed optimization, etc.
- To add semantic keywords in a natural way in the content for fulfilling the content gap using tools like Semrush, Ahref, etc.
- To do internal linking for the projects as per the requirements.
- To create backlinks for the projects as per the requirements.
- To design posts for Google My business for different projects and to publish with the scheduling tools.
- To publish the blog post, case studies, articles & testimonials in the website for different projects.
- To generate reports like keyword ranking reports, activities reports, SEO reports and to update the client. Performance Marketing (Meta Ads & Google Ads) 1. Client Onboarding and Goal Setting
- Client Consultation: Meet with the client to understand their business, goals, target audience, and expectations.
- Define KPIs (Key Performance Indicators): Collaborate with the client to determine measurable goals such as ROI, conversions, clicks, impressions, etc.
- Create Performance Strategy: Develop a tailored performance marketing strategy for Meta Ads and Google Ads based on the client’s objectives. 2. Account Setup & Campaign Structuring Meta Ads Setup:




- Create or optimize Meta Ads accounts (Facebook, Instagram).
- Set up Pixel for tracking conversions and user behavior.
- Create audiences for targeting (Custom Audiences, Lookalike Audiences, etc.). Google Ads Setup:
- Create or optimize Google Ads account.
- Set up Google Tag Manager and Google Analytics for tracking.
- Link Google Ads with Google Analytics to monitor performance.
- Conduct keyword research to identify the most relevant keywords for the business. 3. Campaign Creation Meta Ads Campaigns:
- Choose the right campaign objective (Traffic, Conversions, Awareness, etc.).
- Develop creative content (images, videos, copy, etc.) for ads.
- Set up ad targeting based on demographics, interests, behaviors, and custom audiences.
- Allocate budget and select bidding strategy (CPC, CPA, etc.). Google Ads Campaigns:
- Create Search, Display, and Video ads based on goals.
- Set up keyword targeting (exact match, broad match, phrase match).
- Develop ad copy and set up ad extensions (site links, callout extensions, etc.).
- Select bidding strategy (CPC, CPA, ROAS). 4. A/B Testing & Optimization
- Continuously test different ad creatives, copy, landing pages, and bidding strategies.
- Test various targeting options on Meta Ads and Google Ads (audiences, placements,



keywords).
- Optimization: Monitor and optimize campaign performance by adjusting bids, budgets, targeting, and creatives.
- Identify high-performing ads and allocate more budget toward them.
- Pause or tweak underperforming ads and keywords. 5. Tracking & Analytics Meta Ads Analytics:
- Regularly check Meta Ads Manager for campaign performance (CTR, CPC, ROAS, etc.).
- Use A/B test results to optimize campaigns.
- Implement and track conversion events using Meta Pixel. Google Ads Analytics:
- Use Google Ads dashboard to track key metrics (impressions, clicks, conversions, cost-per-conversion).
- Set up conversion tracking for specific goals (purchases, sign-ups, etc.).
- Regularly review Search Query Reports (SQR) for relevant keyword opportunities and negatives. Google Analytics:
- Review the client’s website data to understand user behavior and adjust campaigns accordingly.
- Set up goals in Google Analytics to track conversions and align with Google Ads campaigns. 6. Reporting & Client Communication Monthly/Weekly Reports:
- Prepare comprehensive performance reports showing key metrics, ROI, and campaign progress.
- Provide recommendations for optimization and next steps based on performance. Client Updates:
- Regularly communicate with clients about campaign performance, challenges, and opportunities.
- Present insights and discuss strategies for future campaigns.
- Adjust campaigns based on client feedback and evolving business goals. Pay: ₹15,000.00
- ₹30,000.00 per month Work

Location:
In person

📌 Jr. Digital Marketing Executive (Ahmedabad)
🏢 Digital Aura
📍 Ahmedabad