Job Description
Head of Marketing

Location:
Pune

Experience:
812 years Preferred Industry: B2B Industrial / Engineering / Manufacturing Role Purpose To lead and execute ElectroMech’s marketing initiatives, strengthen brand visibility, drive digital engagement, and generate business opportunities in alignment with the company’s growth objectives. Major Job Responsibilities
- Marketing Strategy: Develop and execute marketing plans aligned with business objectives, brand positioning, and market expansion.
- Digital Marketing & social media: Manage the company’s LinkedIn handle and other social media platforms, including content planning, campaign execution, audience engagement, and performance tracking.
- Content & Brand Communication: Develop and oversee brochures, product presentations, videos, case studies, customer testimonials, and other marketing collateral.
- Website Management: Manage website content, product pages, SEO and digital campaigns to improve brand visibility and generate enquiries.
- Lead Generation & Sales Support: Work closely with sales teams to generate qualified leads, develop targeted campaigns and create effective sales enablement material.
- Market Research: Track industry trends, customer requirements, competitor activities and emerging market opportunities.
- Industrial Exhibitions & Events: Plan and manage trade fairs and exhibitions such as EXCON, including stall design, branding, promotional activities, lead capture and post-event follow-up.
- Product Marketing:



Collaborate with sales, engineering and product teams to communicate product capabilities, applications, innovations and customer value propositions.
- Marketing Campaigns: Plan and execute integrated campaigns across digital, print, events and other relevant channels.
- Analytics & Budget Management: Monitor campaign performance, lead quality, engagement, marketing expenditure and ROI; prepare periodic performance reports.
- Agency & Vendor Management: Coordinate with external agencies, designers and vendors to ensure timely and effective execution of marketing initiatives. Desired Candidate Profile
- Bachelor’s degree in marketing, Business Administration, Engineering or a related field; MBA in Marketing preferred.
- 8–12 years of relevant experience in B2B marketing, preferably in industrial, engineering, manufacturing or capital equipment businesses.
- Robust hands-on experience in LinkedIn management, digital marketing, content development, brand communication and lead generation.
- Experience in industrial exhibitions, trade fairs, product launches and marketing campaign execution.
- Excellent communication, content creation, analytical and project management skills.
- Commercial orientation with the ability to connect marketing initiatives to business outcomes. Key Expectation: A hands-on marketing professional who can drive marketing strategy and execution with team, strengthen the ElectroMech brand and support measurable business growth.

📌 Marketing Head (Pune)
🏢 Electromech Material Handling Systems
📍 Pune