Job Summary The Territory Sales Manager is responsible for driving primary and secondary sales of non-dairy creams
- bakery within the assigned territory. The role focuses on distributor management, retail coverage, current customer acquisition, order generation, merchandising execution and achieving sales targets. This is a field-intensive role requiring regular market visits and strong relationship management with distributors, wholesalers, and key bakery customers.
Key Responsibilities
• Achieve monthly and quarterly sales targets for the assigned territory.
• Appoint and manage distributors where required.
• Ensure effective secondary sales through distributor sales teams.
• Expand distribution network by onboarding new retailers, bakeries, and food service outlets.
• Conduct regular market visits to monitor stock availability, product visibility, and competitor activities.
• Drive product promotions, sampling activities, and in-store branding initiatives.
• Ensure timely order collection, payment follow-ups, and credit control.
• Track and report daily sales activities and market feedback to the Area Sales Manager.
• Maintain strong relationships with key bakery clients and institutional buyers.
• Ensure proper product handling and storage practices at distributor and retail levels. Key Performance Indicators
• Achievement of monthly/quarterly sales targets (%)
• Secondary sales growth in the assigned territory
• New customer addition per month
• Distributor ROI and stock turnover ratio
• Market coverage and beat plan adherence
• Collection efficiency and outstanding control Visibility & merchandising compliance score Experience & Qualifications
• Bachelor’s degree in Business, Marketing, or related field
• Mandatory of 8-10 years of minimum field sales experience in creams, preferably in non-dairy creams, or food products.
• Strong knowledge of distributor management and retail sales operations.
• Good communication and negotiation skills.
• Ability to work independently in a field-based role.
• Basic proficiency in MS Excel and sales reporting tools.
• Valid driving license and willingness to travel extensively within the territory.