Role Summary: We are seeking a Subject Matter Expert (SME) to develop and maintain high-quality online course content for the Microsoft Professional Certificate in AI-Powered Advertising Strategy. The ideal candidate possesses deep expertise in digital advertising, campaign management, marketing analytics, and AI-assisted workflows, combined with a genuine passion for teaching and dynamic on-camera instruction. Roles & Responsibilities
• Discovery & Alignment: Validate Job Task Analysis (JTA) documents, Coursera In-Demand Topic (IDT) frameworks, and Program Architectures to ensure content directly aligns with industry requirements for beginner marketers.
• Content Development & AI Augmentation: Create comprehensive instructional materials including case studies, campaign setup briefs, media plans, and creative guidelines. Substantively enhance AI-generated drafts with first-hand campaign scenarios, bid strategy trade-offs, CPA/ROAS targets, and specific practitioner context.
• Core Technical Instruction: Develop content across search/display formats, audience intent modeling, LinkedIn Profile Targeting, Universal Event Tracking (UET), Microsoft Clarity UX analytics, Power BI dashboards, and Copilot prompt flows.
• Activity Testing & Lab Validation: Complete all learner activities end-to-end as a student across Microsoft Advertising, Editor, Merchant Center, Clarity, UET, Power BI, and Copilot to verify platform feasibility, exact UI references, timing, and dataset accuracy.
• Assessment Design & AI Audit: Design technical quizzes, media plan critiques, and capstone projects. Formulate rubrics to evaluate setup rigor, tracking precision, and human-in-the-loop brand safety auditing for AI-generated assets.
• Multimedia & Video Production:



Appear on camera to lead instructional video modules and campaign walkthroughs, while building synthetic datasets, campaign brief templates, and prompt libraries for student labs.
• Governance & Safeguards: Enforce strict brand integrity rules, isolate sandbox environments to avoid real budget exposure, and ensure all AI-generated outputs comply with Microsoft Responsible AI standards.
• Review, QA & Collaboration: Provide actionable in-line feedback and proposed fixes in shared documents, partnering closely with Instructional Designers, Contributor SMEs, and production teams while upholding Microsoft brand and AI governance guidelines. Qualifications & Experience Required:
• 5–8 years of qualified experience in Digital Advertising, Paid Media, Performance Marketing, or Media Planning, including 3+ years managing enterprise ad budgets.
• 2+ years of hands-on experience incorporating AI-assisted marketing tools (e.g., Copilot) and automated campaign formats (e.g., Performance Max) into campaign workflows.
• Demonstrated technical proficiency with Microsoft Advertising Editor, UET tracking tags, Microsoft Clarity, Power BI, and Excel.
• Dynamic on-camera presentation capabilities to record instructional video modules with authentic conviction.
• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Data Analytics, or related field (8+ years of relevant domain leadership accepted in lieu of degree). Preferred:
• Master's degree (MS/MBA in Marketing, Digital Media, or Marketing Analytics).
• Background in corporate training, university instruction, or creating educational public video content. Certification (Required/Preferred)
• Microsoft Advertising Certified Professional (Preferred)
• Microsoft Certified: Power BI Data Analyst Associate (Preferred)

📌 Subject Matter Expert (India)
🏢 LearningMate
📍 India