Role & responsibilities

1. Develop and execute export business plans, budgets, forecasts, and growth initiatives in alignment with the organization's international expansion strategy.
2. Conduct market mapping and identify priority nations, distributor opportunities, channel structures, competition, pricing benchmarks and regulatory requirements.
3. Drive topline and profitability targets for the international business by achieving agreed sales volumes, revenue, and market share goals.
4. Identify, appoint, develop, and manage distributors, importers, retail partners, and key accounts while expanding distribution reach, retail visibility, and market penetration across assigned territories.
5. Develop and maintain a robust pipeline of prospective distributors, importers, and strategic partners through market research, trade exhibitions, referrals, chambers of commerce, embassies, trade associations, and other networking platforms.
6. Conduct regular business reviews with partners, monitor sales performance, identify gaps, and implement corrective actions to achieve annual business targets.
7. Negotiate commercial terms, pricing, margins, trade schemes, and promotional activities while maintaining profitability and brand positioning.
8. Monitor primary and secondary sales, inventory levels, and stock movement at distributor locations to ensure product availability and efficient stock management.
9. Plan and execute trade promotions, distributor engagement, capability-building initiatives, and retail activation programs.
10. Coordinate closely with Supply Chain, Operations, Finance, Regulatory, Packaging, R&D;, and Marketing teams to ensure seamless order processing, product availability, documentation, and timely shipments.
11.



Ensure compliance with country-specific regulatory requirements, product registrations, labeling, packaging standards, customs regulations, and export documentation.
12. Plan and execute new product launches in international markets and work with internal teams to ensure successful market introduction.
13. Coordinate with the marketing team for international marketing initiatives, including digital marketing, e-commerce activities, and brand-building programs.
14. Analyze market trends, competitor activities, consumer insights, pricing structures, and emerging business opportunities to support strategic decision-making.
15. Build and maintain strong professional relationships with distributors, key customers, and strategic business partners to ensure long-term business success.
16. Represent the company at international trade fairs, exhibitions, distributor meetings, and customer visits to promote the brand and explore new business opportunities.
17. Establish and maintain effective sales processes, reporting mechanisms, and business tracking systems to improve visibility and decision-making.
18. Prepare and present regular sales performance reports, forecasts, market updates, and business reviews to the leadership team.
19. Monitor distributor receivables, payment cycles, credit exposure, and collection performance to ensure healthy cash flow and risk management.





Preferred candidate profile

Qualifications:

- MBA/PGDM in International Business, Marketing, Sales, Management, or related disciplines from reputed institutes.
- 3 + years in International Business, Export Sales, FMCG Sales, Modern Trade, or related commercial roles. Candidates with prior export business exposure will be preferred in FMCG BPC segment.

Desired Skills & Competencies:

- Strong understanding of export sales, international trade, and global business practices.
- Sound understanding of P&L;, pricing strategies, distributor profitability and margins.
- Excellent business development and relationship management skills.
- Strong negotiation and commercial acumen.
- Strong industry networking capability and experience leveraging trade exhibitions, referrals, chambers of commerce, embassies, trade associations, and business forums for business development.
- Working knowledge of export documentation, customs procedures, regulatory compliance, and international trade dynamics.
- Analytical mindset with the ability to forecast sales and market movement.
- Strong communication and presentation skills.
- Ability to work cross-functionally and manage multiple stakeholders.
- Proficiency in systems, data fluency and sales reporting tools.
- Entrepreneurial mindset with strong learning agility, ownership orientation, and the ability to thrive in a fast-paced growth environment.

Travel Requirement:

Should have a valid passport and must be willing to travel internationally as per requirement for business development, distributor management, market visits, trade exhibitions, and customer meetings and other key assignments as directed by the Management.

📌 Manager - International Business (Exports) (Kolkata)
🏢 Purpos Planet
📍 Kolkata