02 Nov
|
Network18
|
Noida
Key Responsibilties
Strategic Solutioning & Client Engagement
Client Advisory: Partner with sales teams, clients, and agencies to decode brand requirements and architect customized media solutions to address the client’s marketing/communications/strategic goals
Creative Ideation: Contribute to the development & pitching of high-impact concepts, including current-age content formats, impact shows, events, and strategic branded content initiatives. Sales Enablement: Produce high-quality presentations, AVs, microsites, and GTM packages with a superlative Turnaround Time (TAT) to support the revenue teams. End-to-End Project & Campaign Execution Project Custodianship: Lead the end-to-end lifecycle of branded content projects and marketing plans, ensuring all deliverables—from digital assets to TV production elements—maintain the highest quality standards. Marketing Implementation: Lead & execute marketing plans for branded content projects, overseeing the deliverables and ensuring all assets are roll-out in a timely manner. Event & Activation Leadership: Work with the events team to for on-ground deliveries in your campaign, including venue identification and production of all related marketing materials. Workflow Management: Maintain a rigorous monthly activity calendar to track project milestones from initial brief to final delivery. Cross-Functional Coordination & Management Internal Synergy: Act as the central bridge between Sales, Editorial, Content, TV Production,
and Finance to ensure project hygiene and seamless execution. External Agency Liaison: Manage relationships with creative, media, and digital agencies to drive campaign roll-outs that achieve specific KPIs. Integrated Communication: Oversee the implementation of internal and external communications to ensure all messaging is aligned with the desired project outcomes. Operational Excellence & Financial Stewardship P&L; & Cost Control: Take full accountability for project P&L;, managing budgets, and negotiating costs to maximize efficiency. Vendor Ecosystem Management: Identify, brief, and manage a diverse network of vendors and partners, ensuring high-quality delivery and quick turnaround times. Process Monitoring: Ensure all projects adhere to internal processes and compliance standards throughout the execution phase.
- Job Requirements :
- Proven experience in marketing management, preferably in branded content or integrated marketing.
- Strong understanding of content strategy, campaign execution, and project management principles.
- Excellent leadership skills, with the ability to motivate and manage high-performing teams.
- Ability to develop and maintain strong relationships with external agencies, vendors, and partners.
- Strong analytical and problem-solving skills, with attention to detail and the ability to meet deadlines.
- Experience in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.
📌 Marketing Manager (Noida)
🏢 Network18
📍 Noida