Operating under the strategic direction of the Chief Marketing Officer (CMO), these managers will drive visibility, customer engagement, revenue growth, and service adoption through vertical-specific marketing campaigns and partnerships.

Key Responsibilities:

1. Strategic Planning & Execution

- Design and implement vertical-specific marketing strategies in alignment with DoPs overall objectives.
- Identify target customer segments, market trends, and opportunities for growth within each service vertical.

2. Campaign Development & Management

- Plan, execute, and monitor high-impact campaigns (regional and national) across multiple media channels.
- Collaborate with creative, media, and analytics teams to ensure timely and effective campaign delivery.

3. Brand Visibility & Awareness

- Strengthen the brand identity of services under each vertical by developing consistent, audience-specific messaging.
- Promote services through regional outreach, partnerships, and customer education initiatives.

4. Market Research & Insights

- Conduct regular market research, competitor benchmarking, and customer feedback analysis.
- Use insights to inform campaign design, product positioning, and service innovation.

5. Performance Monitoring & Reporting

- Track campaign performance using defined KPIs (e.g., engagement rates, conversion, adoption metrics).
- Generate monthly and quarterly performance reports with actionable insights for optimization.

6. Cross-functional Collaboration

- Work closely with operations, finance, IT, product development,



and customer service teams to ensure service readiness and promotional alignment.
- Serve as the primary marketing liaison for their respective vertical across regional and central offices.

7. Partnership Development

- Identify and establish strategic partnerships with private sector players, government agencies, and community organizations to expand service reach and relevance.

Desired Profile:

Qualifications:

- Masters Degree in Marketing, Business Administration, Communications, or a related field.

Experience:

- 8–12 years of experience in marketing, preferably with exposure to public sector, logistics, telecom, or citizen services.
- Proven track record of leading large-scale campaigns and managing cross-functional teams.

Key Skills & Competencies:

- Strong understanding of integrated marketing across traditional and digital channels.
- Ability to translate policy and services into citizen-friendly messaging.
- Proficiency in data interpretation, customer segmentation, and campaign performance analysis.
- Excellent communication, leadership, and stakeholder management skills.
- Regional language proficiency (preferred) to support local-level outreach.

Key Performance Indicators (KPIs):

- Growth in service adoption and customer base within the assigned vertical.




- Improvement in brand recall and customer satisfaction.
- Campaigns and outreach initiatives.
- Number and quality of partnerships formed.
- Contribution to digital engagement and visibility.
- Solid expertise in B2B lead generation and Account-Based Marketing (ABM).
- Hands-on experience with cloud-based marketing platforms and automation tools (e.g., CRM, marketing automation, lead nurturing systems), including campaign orchestration, lead scoring models, and pipeline tracking.
- Deep understanding of digital demand generation across key channels such as LinkedIn, Google Ads, and Meta, with the ability to plan, write advertising copy, execute & optimise campaigns for high-quality lead acquisition.
- Ability to design and manage high-conversion web properties (websites/microsites), including information architecture, user journeys, landing page wireframes, and conversion rate optimisation.
- Experience in building and managing end-to-end lead funnels, from awareness to qualification, including integration with sales teams for effective lead handover and conversion.
- Analytical mindset with proficiency in campaign measurement, attribution, and ROI tracking, with a focus on improving cost per lead and pipeline velocity.
- Ability to collaborate with sales, operations, and product teams to align marketing efforts with business development priorities and international market requirements.
- A perience in logistics, e-commerce, or allied sectors will be an added advantage.A

📌 Senior Marketing Officer - DOP - Delhi (New Delhi)
🏢 National Institute for Smart Government (NISG)
📍 New Delhi