Here are the roles and responsibilities for a Digital Marketing Manager at a real estate company like Vibez Estates.

Strategy and planning

- Plan and run the digital marketing strategy to generate quality leads for all projects.
- Set monthly goals for leads, cost per lead, site visits and conversions.
- Manage the marketing budget and make sure spending is tracked and optimised.

Paid campaigns

- Plan, run and optimise paid ads on Google, Meta (Facebook and Instagram), YouTube and property portals.
- Test ad creatives, audiences and landing pages to improve lead quality and lower costs.

Social media and content

- Manage the company’s social media pages and posting calendar.
- Oversee content such as project videos, reels, brochures, blogs and walkthroughs.
- Coordinate with the design and video team and make sure all content follows brand guidelines.

Website and SEO

- Keep the website and project landing pages updated, fast and mobile friendly.
- Run SEO and local search (Google Business Profile) so the company shows up for property searches.




- Track the website’s traffic and the forms and calls it generates.

Lead management and coordination

- Make sure leads from every channel go into the CRM and reach the pre-sales and sales teams quickly.
- Work with sales to review lead quality and follow-up, and adjust campaigns based on their feedback.
- Support launches, offers, events and site-visit campaigns.

Reputation and engagement

- Manage online reviews, replies and brand reputation.
- Run email, WhatsApp and SMS campaigns for recent leads and existing clients.

Analytics and reporting

- Track performance with tools like Google Analytics, Meta Ads Manager and the CRM.
- Share weekly and monthly reports on leads, cost per lead, conversions and return on spend.
- Study competitors and market trends and suggest improvements.

Team and vendors

- Lead and guide the marketing team, including designers, content creators and any agencies or freelancers.

📌 Digital Marketing Manager (Bengaluru)
🏢 Vibez Estates
📍 Bengaluru