- Client and Brief Consultation: Meet with clients or art directors to understand project goals, target audiences, and message requirements.
- Concept Development: Brainstorm and sketch visual ideas, layouts, and rough drafts by hand or using digital software.
- Asset Creation: Design logos, typography, original illustrations, icons, and visual graphics for digital and print media.
- Layout Composition: Structure page layouts, balance colors, and select appropriate fonts for advertisements, brochures, websites, and packaging.
- Software Execution: Build and edit files using industry-standard tools like Adobe Photoshop, Illustrator, InDesign, or Canva.
- Revisions and Feedback: Review design concepts with stakeholders and modify layouts based on critique.
- Cross-Functional Collaboration: Partner with copywriters, marketers, web developers, and creative directors to ensure brand consistency.
- Quality Control: Prepare final print-ready files or digital exports with correct color profiles, dimensions, and technical specs.
- Time Management: Handle multiple concurrent design tasks and meet strict project deadlines.