Key Responsibilities:

Lead Generation & Customer Engagement:

- Identify and generate leads through digital marketing campaigns, cold calling, and email outreach.

- Engage with potential customers to understand their needs and provide relevant product or service information.

- Qualify leads and schedule meetings or product demos for the sales team.

Marketing Campaign Execution:

- Support the execution of marketing campaigns, including email marketing, social media promotions, and content marketing.

- Collaborate with the digital marketing team to track campaign performance and optimize strategies.

- Assist in content creation, including writing promotional emails, social media posts, and marketing materials.

Market Research & Analysis:

- Conduct market research to identify trends, customer preferences, and competitor activities.





- Provide insights and recommendations to improve marketing strategies.

- Maintain and update customer databases with relevant information.

Sales Support & Coordination:

- Work closely with the sales team to align marketing efforts with business goals.

- Provide necessary marketing materials and presentations to support the sales process.

- Follow up with leads and prospects to ensure continuous engagement.

Reporting & Performance Monitoring:

- Track and report on marketing campaign performance and lead conversion rates.

- Analyze key metrics and provide insights for future marketing strategies.

- Prepare reports and presentations for management.

📌 Associate - Business Development (Kanyakumari)
🏢 PANACORP SOFTWARE SOLUTIONS
📍 Kanyakumari