Social Media Manager – D2C Brand | Litemed

Job Title: Social Media Manager

Company: Litemed

Location: Hyderabad

Experience: 2+ Years

Salary: ₹4 LPA – ₹10 LPA

Working Days: 6 Days Working

Employment Type: Full time

About The Company

Litemed is a growing D2C healthcare and wellness brand focused on innovative medical and lifestyle solutions. We are looking for a creative and performance-driven Social Media Manager to build and scale our digital presence across platforms.

Key Responsibilities

- Manage end-to-end social media presence across Instagram, Facebook, LinkedIn, YouTube, and other platforms
- Plan and execute monthly content calendars aligned with marketing campaigns and product launches
- Create engaging social media strategies to improve brand awareness, engagement, and conversions
- Coordinate with graphic designers, video editors, influencers, and marketing teams for content execution
- Monitor social media trends, viral formats, and competitor activities
- Manage community engagement through comments, DMs, reviews, and audience interaction
- Collaborate with performance marketing teams for paid campaigns and ad creatives
- Track KPIs such as engagement, reach, follower growth, and campaign performance
- Execute influencer collaborations, UGC campaigns, and brand partnerships
- Ensure brand consistency across all digital platforms

Required Skills

- Strong understanding of Instagram, Facebook, LinkedIn,



and YouTube algorithms
- Experience with Meta Ads Manager and social media analytics tools
- Knowledge of Canva, CapCut, Adobe Creative Suite, or similar tools
- Excellent communication, copywriting, and content planning skills
- Understanding of D2C branding, storytelling, and audience engagement
- Ability to work in a fast-paced startup environment

Qualification
- Bachelor’s degree in Marketing, Mass Communication, Media, or related field
- Minimum 2+ years of experience in Social Media Management, preferably in D2C/E-commerce brands

Preferred Candidate Profile

- Experience in healthcare, wellness, beauty, or lifestyle brands
- Strong understanding of reels, short-form content, and influencer marketing
- Creative thinker with analytical mindset
- Portfolio showcasing successful social media campaigns is preferred

Benefits

- Opportunity to work with a fast-growing D2C healthcare brand
- Creative and collaborative work culture
- Exposure to branding, influencer marketing, and performance campaigns
- Career growth opportunities

How to Apply Interested candidates can share their updated resume and portfolio with the HR team.

Modern D2C brands are increasingly prioritizing short-form content, influencer collaborations, analytics-driven campaigns, and community engagement for Social Media Manager roles.

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