1. Instagram & TikTok Management

- Plan, create, and publish engaging content for Instagram and TikTok.
- Produce high-quality Reels, TikToks, stories, carousels, and static posts.
- Identify relevant trends, viral formats, and content opportunities suited to a fine jewelry brand.
- Develop strategies to improve organic reach, engagement, follower growth, and website traffic.
- Manage the content calendar and maintain a consistent publishing schedule.
- Analyze performance metrics and continuously optimize content.

2.

Content

Creation & Video Editing

- Create visually compelling jewelry content using product photographs, videos, and creative assets.
- Edit short-form videos with strong hooks, engaging storytelling, and polished presentation.
- Understand how to showcase diamond jewelry, fine details, craftsmanship, and product features.
- Repurpose existing assets into fresh, engaging content.
- Maintain a premium, cohesive brand aesthetic across platforms.

3.

Graphic

Design & Website Banners

- Design promotional banners for our Shopify website, social media, and marketing campaigns.
- Create graphics for product launches, seasonal promotions, and advertisements.
- Work confidently with Canva, Photoshop,



Illustrator, or similar design software.
- Ensure visual consistency across digital channels.

4.

Klaviyo Email

Marketing

- Design and execute visually appealing email campaigns using Klaviyo.
- Create email layouts, promotional graphics, and product-focused campaigns.
- Support email marketing calendars, segmentation, and automated flows.
- Monitor campaign performance, including open rates, click rates, and conversions.

Required Qualifications
- Minimum 2–3 years of hands-on experience working specifically with fine jewelry or fashion jewelry brands.
- Proven experience managing Instagram and TikTok for a jewelry brand.
- Strong understanding of social media algorithms, organic growth, and content performance.
- Excellent short-form video editing and content creation skills.
- Proficiency in graphic design and creating digital marketing assets.
- Practical experience using Klaviyo for email marketing.
- Solid visual sense and understanding of premium jewelry branding.
- Ability to work independently, take ownership, and consistently deliver high-quality content.

📌 Social Media for Fine Jewellery (Mumbai)
🏢 Leo Shine
📍 Mumbai