Company Description Digital Wolf is a digital marketing agency driven by a team of innovative and passionate professionals who help businesses grow in the online landscape. The company focuses on empowering organizations through tailored digital marketing strategies that align with their specific goals.

Digital

Wolf leverages cutting-edge technology to deliver measurable results and enhance brand visibility. With a strong customer-centric approach, the team works closely with clients to build sustainable, long-term success in the digital space.

Role Description The Social Media Manager role at Digital Wolf is a full-time, on-site position based in Kolkata.

The Social Media

Manager will plan, create, and manage content across multiple social media platforms to increase brand awareness and engagement. This role involves developing and executing social media strategies, optimizing posts and campaigns, monitoring performance metrics, and adjusting tactics based on insights.

The Social Media

Manager will collaborate with internal teams to align social media initiatives with broader marketing goals and maintain a consistent brand voice. Additional responsibilities include community management, responding to audience interactions, and staying updated on social media trends and platform updates.

Key Responsibilities

1. Social Media Strategy & Planning

- Develop and execute social media strategies aligned with clients' business objectives and brand positioning.
- Create monthly content calendars for Instagram, Facebook, LinkedIn, and other relevant platforms.
- Plan a balanced mix of reels, static posts, carousels, stories, and trend-based content.
- Research industry trends, competitor activities, audience behaviour, and platform updates to identify growth opportunities.
- Develop content pillars, campaign concepts, and creative directions for different brands.
- Ensure consistency in brand voice, visual identity, messaging, and content quality.

2. Content Development & Execution

- Prepare detailed content briefs, reel concepts, creative references, captions, and scripts.
- Work closely with graphic designers, video editors, copywriters, and other team members to execute content plans.
- Ensure content is engaging, platform-appropriate, and aligned with the client's objectives.
- Review creatives, videos, captions, and other deliverables before client submission or publishing.
- Identify relevant trends and adapt them to suit the brand rather than following trends without a clear purpose.
- Manage content scheduling,



publishing, and day-to-day social media activities.

3. Shoot Planning & Coordination

- Plan and coordinate on-ground photo and video shoots for client accounts.
- Develop shoot plans, shot lists, content requirements, references, and production schedules.
- Coordinate with clients, anchors, models, photographers, videographers, and internal creative teams.
- Ensure the required products, locations, props, scripts, and other shoot arrangements are ready on time.
- Supervise shoot execution to ensure the planned content is captured efficiently and meets the creative brief.
- Coordinate post-production requirements, track edits, and ensure final assets are delivered within deadlines.

4. Client Communication & Account Management

- Act as the primary point of contact for assigned clients.
- Communicate content strategies, monthly plans, creative concepts, campaign updates, and performance reports clearly and professionally.
- Understand client requirements, translate feedback into actionable briefs, and ensure timely revisions.
- Set clear expectations regarding deliverables, timelines, approvals, and dependencies.
- Proactively update clients on project progress, pending approvals, delays, and next steps.
- Build strong client relationships through responsiveness, accountability, and consistent delivery.

5. Team Management & Coordination

- Assign tasks and coordinate with designers, editors, copywriters, and other team members.
- Create and track project timelines, deliverables, approval cycles, and publishing schedules.
- Ensure work is executed according to the agreed content calendar and delivery commitments.
- Follow up with team members, identify bottlenecks, and resolve execution issues proactively.
- Manage multiple client accounts without compromising quality or deadlines.
- Take ownership of assigned projects from planning through execution and reporting.

6. Performance Tracking & Reporting

- Monitor key social media metrics, including reach, impressions, engagement, video views, profile visits, follower growth, and enquiries.
- Analyse content performance and identify what is working,



what needs improvement, and why.
- Prepare monthly performance reports with actionable recommendations.
- Use insights to improve content formats, posting schedules, audience engagement, and overall strategy.
- Understand how organic social media supports brand awareness, audience engagement, lead generation, and business growth.

7. Community Management & Platform Knowledge

- Oversee comments, direct messages, audience interactions, and basic online reputation management.
- Ensure timely and appropriate responses to audience queries and escalate sensitive issues when required.
- Maintain a thorough understanding of Instagram, Facebook, LinkedIn, and other relevant social media platforms.
- Stay updated on platform features, content formats, algorithms, and best practices.

Required Skills & Qualifications:

- Minimum 3–4 years of hands-on experience in social media management.
- Excellent verbal and written communication skills.
- Strong client-facing skills, including presentation, coordination, negotiation, and professional communication.
- Thorough knowledge of social media platforms, content strategy, planning, and execution.
- Proven experience in managing multiple social media accounts simultaneously.
- Practical experience in shoot planning, on-ground coordination, and content production.
- Strong understanding of reels, short-form video content, storytelling, hooks, and audience engagement.
- Ability to prepare content calendars, creative briefs, scripts, captions, and performance reports.
- Experience coordinating with designers, video editors, copywriters, and other creative professionals.
- Excellent organisational, time-management, and problem-solving skills.
- Ability to prioritise tasks, manage deadlines, and work in a rapid-paced agency environment.
- Strong ownership, attention to detail, and a proactive approach to work.

What We're Looking For:

We need someone who can take responsibility for the complete social media management process—from understanding the client's requirements and planning the strategy to coordinating shoots, managing the team, ensuring timely delivery, and analysing results.

You should be comfortable communicating directly with clients, guiding creative teams, handling feedback professionally, and making sure every deliverable meets the required standard.

This role is best suited for someone who can think strategically, communicate confidently, coordinate effectively, and execute independently.

📌 Social Media Manager (Kolkata)
🏢 Digital Wolf
📍 Kolkata