ABOUT US

Eternal Jewelry is a US-based jewelry brand serving events, corporate clients, and a growing direct-to-consumer Shopify store. Our ready-to-wear line runs $100 to $1,000. We recently relaunched our site and need an SEO owner who wins on Google Search, including AI Overviews. Our focus is ecommerce sales and corporate event bookings.

WHAT YOU'LL OWN

Priority 1: Google Search for ecommerce

- Grow organic revenue on our Shopify store across product and collection pages
- Keyword strategy for ready-to-wear jewelry: bracelets, necklaces, lab-grown diamonds, gifting
- Rank for commercial and buying-intent queries, not just informational traffic
- Get our pages cited in OpenAI and Anthropic AI Overviews and AI Mode for target queries
- Technical SEO inside Shopify: duplicate URL handling (/collections/ vs /products/ paths), canonicals, sitemap, site speed, Core Web Vitals, image optimization, and app bloat cleanup
- Complete schema markup (Product, Organization, LocalBusiness, FAQ, Review) to win rich results

Priority 2: Google Search for corporate events
- Rank for corporate event and gifting searches: corporate gifting jewelry, employee appreciation gifts, corporate event activations, client appreciation events
- Build and optimize city landing pages for corporate clients in New York City, Boston, DC, Miami, Chicago, Los Angeles, Nashville, and Philadelphia
- Google Business Profile management, Google Maps visibility, and review strategy

Content and tracking

- Blog and landing page content briefs that rank on Google and earn AI Overview citations
- Internal linking and authority building through quality backlinks, PR, and relevant directories
- Clean GA4 and Google Search Console tracking on every corporate inquiry, booking form, and checkout

Secondary: AI assistant visibility

- Make sure AI crawlers (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot) can access the site via Shopify's robots.txt.liquid
- Bing Webmaster Tools setup, since ChatGPT search relies heavily on Bing
- Track AI referral traffic as its own channel in GA4





Reporting

- Weekly report tied to ecommerce revenue, corporate leads, Google rankings, AI Overview citations, and organic traffic. Not vanity metrics.

WHAT WE NEED

- 4+ years of hands-on Google SEO, with at least one US ecommerce or local services client
- 2+ years doing SEO specifically on Shopify stores. This is required, not a bonus.
- Proven results ranking ecommerce product and collection pages on Google
- Experience with local SEO and Google Business Profile
- Understanding of how Google AI Overviews choose sources and how to get cited
- Comfortable editing Liquid theme files for meta tags, schema, and template-level fixes
- Know Shopify's SEO limitations and workarounds: forced URL structures, tag and filter page indexing, variant URLs, blog setup
- Experience with Shopify SEO apps (JSON-LD, image optimizers, redirect managers) and knowing when not to use one
- Able to optimize product and collection pages at scale using metafields and bulk editing
- Strong GA4 and Google Search Console skills
- Proof of results: rankings or traffic you moved, with before/after data
- Explicit written English and comfort with a few hours of overlap with US Eastern time
- Bonus: jewelry, fashion, or luxury DTC experience
- Bonus: experience getting brands cited in ChatGPT, Claude, or Perplexity

WHAT WE DON'T WANT

- No agencies. This role is for an individual freelancer only. Agency applications, white-labeled teams, or anyone subcontracting the work will be rejected.
- Bulk backlink packages, PBNs, spun content, or "guaranteed #1 rankings"

TERMS

- Freelance / contract, remote
- Flexible hours. We care about results, not time logged.
- Competitive monthly retainer, paid in INR, based on experience
- Reports directly to the founder, with a weekly 30-minute call
- 30-day trial, then month to month
- Performance bonus available after 90 days for hitting agreed targets

HOW TO APPLY

Send

- Links to at least two live Shopify stores you've done SEO for, and what you changed on each
- CV

Individuals only. Confirm in your application that you personally will do the work.

📌 Shopify SEO Specialist (India)
🏢 ETERNAL Jewelry
📍 India