SEO Specialist | 2–4 Years Experience

We are looking for an experienced and results-driven SEO Specialist with 2–4 years of hands-on experience in SEO strategy, demand generation, content optimization, and performance analysis. The ideal candidate should be capable of improving organic visibility, generating qualified leads, and achieving measurable marketing goals.

Key Responsibilities

- Develop SEO strategies to improve organic traffic, keyword rankings, and website visibility
- Conduct keyword research, competitor analysis, and search intent analysis
- Execute On-Page SEO, Off-Page SEO, and basic Technical SEO
- Optimize website pages, blogs, landing pages, and marketing content
- Implement demand generation and organic lead generation strategies
- Track SEO KPIs, demand generation KPIs, and content performance KPIs
- Analyse organic traffic, keyword rankings, leads, conversions, and user behaviour
- Monitor website performance using Google Search Console, GA4, Ahrefs, SEMrush, or similar tools
- Identify opportunities to improve landing-page conversions, content performance, and lead quality




- Prepare regular performance reports and action plans aligned with SEO goals and business objectives
- Collaborate with content, marketing, and technical teams to improve organic growth

Required Skills & Qualifications

- Bachelor's degree in any discipline with 2–4 years of hands-on SEO experience
- Solid knowledge of On-Page SEO, Off-Page SEO, Technical SEO, and Keyword Research
- Hands-on experience with Google Search Console, GA4, Ahrefs, SEMrush, or similar SEO tools
- Understanding of Demand Generation, Lead Generation, and Conversion Rate Optimization
- Knowledge of content strategy, content optimization, and content performance KPIs
- Ability to define and monitor SEO goals, traffic growth, keyword rankings, and organic lead targets
- Strong analytical, problem-solving, and reporting skills
- Good written and verbal communication skills
- Ability to independently execute, analyse, and improve SEO performance

📌 SEO Specialist | 2 - 4 Years Experience (Chennai)
🏢 CapMinds
📍 Chennai