ABOUT FIATPE
FiatPe is a growing fintech company providing omnichannel payment solutions for businesses across online and offline commerce. Our offerings include Payment Gateway, UPI QR, POS devices, payment APIs, and reconciliation solutions.
ABOUT THE ROLE
We are looking for a dynamic and results-driven Senior Marketing Executive – Events & Digital Marketing to drive brand visibility, lead generation, and customer acquisition through on-ground activations and digital marketing campaigns.
The ideal candidate should have strong hands-on experience in planning and executing events, exhibitions, BTL activations, and performance marketing campaigns, with the ability to independently manage marketing initiatives from planning to execution.
KEY RESPONSIBILITIES
- Plan and execute corporate events, exhibitions, BTL activations, and on-ground marketing activities.
- Identify relevant events, exhibitions, and partnership opportunities to generate qualified business leads.
- Independently manage event planning, vendor coordination, branding, logistics, budgets, and on-ground execution.
- Develop engaging event activities to attract prospects and drive lead generation.
- Plan, launch, and optimise lead-generation campaigns through Meta Ads and Google Ads.
- Manage campaign targeting, budgets, creatives, performance tracking, and optimisation.
- Execute integrated marketing campaigns across events, digital platforms, social media, and paid advertising.
- Coordinate with designers, agencies, vendors, and internal teams to ensure timely campaign execution.
- Track and analyse leads generated through online and offline marketing initiatives.
- Conduct market and competitor research to identify new marketing opportunities.
- Monitor campaign performance, lead quality, and ROI to improve marketing effectiveness.
REQUIRED QUALIFICATIONS & SKILLS
- 3–5 years of relevant experience in marketing, events, BTL activations, or digital marketing.
- Proven experience in independently planning and executing events, exhibitions, and field marketing activities.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of lead generation, customer acquisition, and performance marketing.
- Ability to independently create, launch, manage, and optimise digital campaigns.
- Strong vendor management, agency coordination, and stakeholder communication skills.
- Experience managing event budgets, logistics, and on-ground execution.
- Analytical mindset with the ability to measure campaign performance and lead quality.
- Willingness to travel and work on-site for events and activations when required.
PREFERRED EXPERIENCE
- Experience in B2B, fintech, payments, SaaS, technology, or other lead-driven industries.
- Experience managing both offline and digital marketing initiatives.
- Familiarity with CRM tools, lead tracking, and campaign reporting.
WHY JOIN FIATPE?
- Opportunity to work across events, brand marketing, and digital campaigns.
- Take ownership of impactful marketing initiatives and lead-generation activities.
- Work in a quick-paced, collaborative fintech environment.
- Contribute directly to brand growth and business expansion.
APPLY NOW
If you are passionate about events, digital marketing, and generating measurable business results, we encourage you to apply and be part of FiatPe's growing marketing team.
📌 Senior Marketing Executive (Mumbai)
🏢 FiatPe
📍 Mumbai