Company: Dentsu Media India Private Limited

Location: Bangalore

Department: Performance Marketing

About the Role

We are looking for an experienced and strategic Senior Manager – Paid Media to lead paid media strategy and execution across search and social platforms. The role involves managing client relationships, driving campaign performance, and leading a team of 4–5 professionals across multiple client accounts.

The ideal candidate should have strong expertise across both media strategy and creative strategy, with a proven track record of delivering business growth through performance marketing, preferably in the D2C space.

Required Skills & Qualifications

- 4–5 years of experience in paid media/performance marketing.
- Strong experience across both paid search and paid social platforms.
- Proven experience in developing media strategies and managing client relationships.
- Experience managing and mentoring a team of 4–5 professionals.
- Ability to independently manage multiple client accounts (ideally 5–7 accounts).
- Strong understanding of both media planning/execution and creative strategy.
- Experience in creative testing, performance analysis, and campaign optimization.
- Strong D2C experience will be a significant advantage.
- Excellent communication, presentation, stakeholder management, and analytical skills.

Preferred Background





Candidates from digital marketing agencies with a solid D2C client portfolio or professionals with relevant paid media leadership experience at established D2C brands.

Key Responsibilities

- Develop and lead comprehensive paid media strategies across search and social platforms.
- Manage and oversee a portfolio of 5–7 client accounts, ensuring campaign performance and client satisfaction.
- Lead, mentor, and manage a team of 4–5 paid media professionals.
- Drive campaign planning, execution, optimization, and performance measurement across platforms such as Google Ads, Meta, and other relevant paid media channels.
- Build performance-driven media strategies aligned with client business objectives and growth targets.
- Work closely with creative teams to develop effective ad creatives, messaging, and testing strategies.
- Drive creative strategy, creative experimentation, and high-volume creative testing to improve campaign effectiveness.
- Analyze campaign performance and translate data into actionable business insights.
- Own client communication, performance reviews, strategic discussions, and presentations.
- Identify opportunities for account growth, media scaling, and improved campaign efficiency.
- Ensure effective team delivery, resource planning, and operational excellence.
- Stay updated with industry trends, platform innovations, automation, and AI-powered marketing solutions.

📌 Senior Manager – Paid Media (Bengaluru)
🏢 dentsu
📍 Bengaluru