Company: Dentsu Media India Private Limited

Location: Bangalore

Department: Performance Marketing

About the Role

We are seeking a detail-oriented Senior Business Associate – SEM to manage and optimize Google Ads campaigns for client accounts. The ideal candidate should have hands-on experience in search engine marketing, Google Merchant Center, and Google Analytics 4 (GA4), preferably with exposure to D2C brands.

Key Responsibilities

- Plan, execute, manage, and optimize day-to-day Google Ads campaigns.
- Manage campaigns across Google Search, Display, Shopping, Performance Max, and other relevant campaign formats.
- Monitor and optimize campaign performance to achieve business objectives and client KPIs.
- Manage Google Merchant Center (GMC), including product feed monitoring and troubleshooting.
- Track and analyze campaign performance using Google Analytics 4 (GA4).
- Monitor key performance metrics such as ROAS, CPA, CTR, CPC, impressions, conversions, and revenue.
- Conduct keyword research, competitor analysis, and search query analysis.
- Optimize bidding strategies, budgets, ad copies, keywords, and audience targeting.




- Identify performance improvement opportunities and provide actionable recommendations.
- Stay updated with Google Ads developments, automation features, and AI-powered marketing tools.

Required Skills & Qualifications
- 1–2 years of hands-on experience in Google Ads campaign management.
- Strong working knowledge of Google Ads, Google Merchant Center, and GA4.
- Understanding of Search, Shopping, Display, and Performance Max campaigns.
- Experience managing D2C campaigns is highly preferred.
- Strong analytical skills and understanding of performance marketing metrics.
- Knowledge of conversion tracking, campaign optimization, and reporting.
- Familiarity with AI tools and technologies, including MCPs (Model Context Protocol), is preferred.
- Valuable communication, analytical, and problem-solving skills.

Preferred Background

Candidates from digital marketing agencies with a strong D2C portfolio or performance marketing teams at established D2C brands.

📌 Senior Business Associate - SEM (Google Ads) (Bengaluru)
🏢 dentsu
📍 Bengaluru