About the Role The ideal candidate will have strong experience in the Contemporary Trade/Supermarket channel, with exposure to key supermarket chains in metro cities. The candidate should possess excellent account management, sales planning, distribution expansion, and customer relationship management skills, along with a proven track record of driving sales growth and ensuring effective in-store execution.

- Roles &
- Responsibilities

- Business Growth &
- Profitability

- Achieve offline sales, topline and profitability targets for the Supermarket channel.
- Drive growth of power brands, new product developments (NPDs) and strategic categories.
- Identify incremental business opportunities across existing and new accounts.

- Customer &
- Distribution Development

- Strengthen relationships with existing retail chains and onboard new accounts across markets.
- Expand distribution, product listings, store coverage and presence in new towns.
- Develop account-level plans to drive sustainable growth and improve market penetration.

- Go-to-Market &
- Execution

- Drive offline go-to-market initiatives, promoter productivity, store-level sales and product visibility.
- Execute retail activations, loyalty programmes and new product launches.
- Improve in-store execution and sales conversion through regular performance reviews.

- Commercial Governance




- Ensure timely submission, processing and reconciliation of distributor and modern trade claims.
- Monitor claims outstanding, ROB and utilisation of commercial provisions within approved budgets.
- Coordinate with Finance, Marketing, Supply Chain, BTM and Sales &
- Distribution teams to resolve business issues.

- Team &
- Performance Management

- Lead and develop the team to achieve business, distribution and productivity targets.
- Review performance, identify gaps and drive corrective actions.
- Build team capability and ensure retention of key talent.

- Key Performance Indicators (KPIs)
- Offline sales and profitability / EBITDA achievement.
- Power brand growth and NPD sales.
- Distribution expansion, new listings, stores and account acquisition.
- Promoter productivity and store sales.
- Customer loyalty programme and activation targets.
- Claims reconciliation, commercial budget adherence and ROB.
- Team performance and key talent retention.

Qualifications

- Graduate in any discipline
- MBA / PGDM in Sales or Marketing preferred.
- Relevant Experience
- 4–5 years of hands-on experience in Modern Trade & supermarket channel
- Experience in key account management, distribution expansion, commercial negotiations and team management.

📌 Sales Manager Supermarket Modern Trade (Bengaluru)
🏢 Piramal Consumer Healthcare
📍 Bengaluru