What You Will Own

Positioning and messaging

Define the core narrative for both audiences: why a business switches to AccessBit, and why an agency standardizes on us across their client base.

Own competitive positioning against incumbents: comparison pages, switching guides, objection handling and pricing stories.

Keep website copy, sales collateral and launch messaging sharp as the product evolves.

Email and lifecycle marketing

Build our email programs from the ground up: onboarding sequences, nurture flows, product announcements, win-back and partner communications.

Write the copy, design the flows, run the experiments, report on conversion.

Social media (with our in-house team member)

Set the content strategy, calendar and voice for our social channels.

Brief and collaborate with our social media team member on execution; review output and measure engagement against goals.

SEO and content (with our in-house team member)

Own the content roadmap: which topics, keywords, and comparison or compliance-education pages matter most for our buyers.

Work with our SEO team member to prioritize, produce and measure, turning their technical work into pipeline, not just rankings.

Product-led marketing

Use the product as a channel: in-app messaging, onboarding moments, free tools, badges and feature launches that drive signups, activation and referrals.

Partner with the founders and product team on launch plans for recent features.

Partner (agency) marketing

Build the pitch, collateral and outreach campaigns that bring agencies onto our partner program.

Support active partners with co-marketing as they grow their client base on our platform.

Measurement and reporting

Define the marketing dashboard: signups, activations, partner-sourced licenses, MRR influenced, channel performance.

Report on outcomes, not activity. We care about licenses and revenue, not post counts or email volume.

What We Are Looking For

Must-haves





3 to 6 years in product marketing, growth marketing or full-stack B2B SaaS marketing, ideally at a US-based SaaS company or an Indian SaaS selling primarily to US/global customers.

You have owned outcomes across multiple channels (email, content/SEO, social, lifecycle or partner marketing), not just executed inside one.

Proven ability to position a product against bigger, established competitors and win on value.

Experience coordinating other contributors (in-house, freelance or agency) and getting results through them.

Excellent written English calibrated for US and European buyers: you will write much of what our customers and partners read, and it has to sound native to that market.

Comfortable with data: you can set up tracking, read a funnel and decide what to do next.

Proven remote worker: self-directed, async-friendly, with flexibility for occasional overlap with US/EU time zones for launches and partner calls.

Who You Are

Enthusiastic. You genuinely want to own marketing for a growing product and bring energy to it every week.

A team player. You share context, ask for input, and make collaboration with shared team members easy and productive.

An owner. When something is not working, you flag it, propose a fix and drive the change, without being asked.

A systems builder. You create the calendars, templates and feedback loops that make good marketing repeatable.

Outcome-focused. You measure yourself by signups, activated licenses and revenue influenced.

Growth-minded. You want more responsibility over time and to grow with the company.

Bonus points

Background in privacy tech (strong preference), MarTech, compliance software or digital agency ecosystems.

Prior partner or channel marketing experience with agencies or resellers.

Hands-on with tools such as Brevo/HubSpot/Mailchimp, Webflow, GA4, PostHog or similar.

You have worked at an early-stage startup (India or US) and genuinely enjoyed the pace and breadth.

📌 Product Marketing Manager (India)
🏢 SyncUp
📍 India