– Senior PR Executive | Fashion

Company: DI Public Relations

Department: Fashion PR

Location: Mumbai (Work from Office)

Roles & Responsibilities

- Manage end-to-end PR activities for fashion and lifestyle brands, ensuring smooth execution of campaigns and deliverables.
- Take complete ownership of assigned brands, accounts, and projects, ensuring timely execution and consistent follow-ups.
- Build and maintain solid relationships with fashion influencers, celebrities, stylists, media professionals, and industry contacts.
- Handle influencer and celebrity sourcing, barter collaborations, product placements, and brand associations.
- Plan, coordinate, and execute PR campaigns, brand events, influencer activations, and launches.
- Proactively contribute creative ideas and strategies to enhance brand visibility and media presence.
- Coordinate with clients, internal teams, and external stakeholders to ensure seamless communication and execution.
- Manage multiple accounts simultaneously while maintaining organised trackers, timelines, and deliverables.
- Identify potential challenges, take initiative to resolve them, and ensure smooth day-to-day operations.
- Support and guide junior team members while ensuring accountability and quality of work.

What We're Looking For

- Prior experience in Fashion PR, influencer marketing, or celebrity and stylist relations.
- Someone who is reliable,



responsible, and capable of independently managing accounts and responsibilities.
- A proactive individual who takes initiative rather than waiting for instructions.
- Strong organisational and multitasking skills with attention to detail.
- Excellent communication, relationship-building, and client servicing skills.
- The ability to manage deadlines, handle pressure, and find solutions independently.
- A creative mindset with a genuine interest in fashion, luxury, lifestyle, and emerging industry trends.
- A strong sense of accountability, teamwork, and commitment to delivering results.
- Willingness to travel and be present for brand events, shoots, and activations when required.

Working Days & Timings

- Monday to Friday: Work from Office
- Alternate Saturdays: Work from Home
- Office Timings: 10:00 AM – 6:00 PM

Who Would Be a Great Fit?

We're looking for someone who doesn't just execute tasks but takes ownership, thinks ahead, and can be trusted to get things done.

The ideal candidate is dependable, solution-oriented, confident in managing responsibilities independently, and comfortable working in a fast-paced PR agency environment.

Someone who brings ideas to the table, follows through on commitments, supports their team, and takes pride in delivering quality work.

📌 PR Executive (Fashion) (Mumbai)
🏢 DI Public Relations
📍 Mumbai