- Independently manage Amazon Ads (AMS), Blinkit Ads and Swiggy Instamart advertising campaigns.
- Plan, launch, monitor and optimise sponsored product, search, recommendation and other available advertising formats.
- Manage daily advertising budgets, bidding strategies and campaign structures.
- Identify opportunities to improve product visibility, conversions and sales.
2. Performance Analysis & Optimisation
- Monitor ROAS, ACOS, TACOS, CPC, CTR, conversion rates and advertising-attributed sales.
- Analyse SKU-wise, campaign-wise and city-wise performance wherever platform data is available.
- Identify underperforming campaigns and implement corrective actions.
- Allocate advertising budgets based on performance, inventory availability and business priorities.
- Focus on profitable revenue growth rather than advertising metrics alone.
3. Sales Growth & Campaign Planning
- Develop advertising strategies for recent product launches and existing SKUs.
- Plan promotional campaigns around platform events, seasonal demand and product opportunities.
- Identify high-performing products and opportunities to scale advertising investments.
- Coordinate with the marketplace operations team on pricing, stock availability, product listings and promotions.
- 4. Reporting & Accountability
- Prepare daily advertising performance dashboards.
- Submit weekly reports covering ad spend, attributed revenue, ROAS, ACOS and key optimisation decisions.
- Track advertising performance against agreed sales and profitability targets.
- Present actionable recommendations to the Director – E-commerce & Quick Commerce.
Required Qualifications
- 2–5 years of relevant performance marketing experience.
- Demonstrable hands-on experience with Amazon Ads and/or Blinkit Ads.
- Strong understanding of marketplace advertising, campaign optimisation and advertising analytics.
- Experience managing advertising budgets and improving return on advertising spend.
- Proficiency in Microsoft Excel or Google Sheets.
- Ability to independently manage multiple products, campaigns and advertising platforms.
- Strong analytical skills and a results-oriented approach.