We Are Looking For | Performance Marketing Specialist | E-Commerce
Position: Performance Marketing Specialist
Industry: E-Commerce
Location: Modipuram, Meerut
Salary: ₹35,000–₹45,000/month
Experience: 2–5 Years
Working Days: Monday to Saturday
Work Mode: On-site
Key Responsibilities
- Drive online product sales through performance marketing campaigns.
- Manage monthly advertising budgets of ₹5 lakh or more.
- Plan and optimise Google Shopping Ads, Performance Max (PMax), and Google Merchant Center campaigns.
- Run Facebook and Instagram conversion campaigns.
- Manage Meta Catalogue Ads, Dynamic Product Ads, and catalogue integration.
- Execute Google and Meta remarketing campaigns.
- Track sales revenue, ad spend, ROAS, and campaign performance.
- Monitor tracking and analytics using Meta Pixel, CAPI, GA4, and Google Tag Manager.
- Manage and optimise Shopify / WooCommerce stores for campaign performance.
Mandatory Requirements
- Minimum 2 years of hands-on e-commerce product sales experience.
- Experience managing ₹5 lakh+ monthly ad budgets.
- Practical experience with Shopify or WooCommerce.
- Strong expertise in Google Ads, Shopping Ads, PMax, and Meta Ads.
- Proven ability to demonstrate actual sales revenue, ad spend, and ROAS.
- Knowledge of Meta Pixel, CAPI, GA4, and GTM.
- Willingness to work on-site in Meerut, Monday to Saturday.
Significant: Candidates with only lead-generation or social media management experience will not be considered. Proven e-commerce sales performance is mandatory.