Location: Noida, Sector 63

Experience 2–5 Years

About The Role

We are looking for a results-driven Performance Marketing Manager to lead paid marketing campaigns and drive customer acquisition, online sales and revenue growth.

The ideal candidate should have hands-on experience managing performance marketing campaigns across multiple digital platforms, with a strong focus on campaign optimisation, customer acquisition cost (CAC), return on ad spend (ROAS) and conversions.

The candidate will be responsible for independently planning, executing and optimising campaigns while managing budgets and delivering measurable business outcomes.

Key Responsibilities

- Performance Marketing &
- Campaign Management
- Plan, execute and manage paid advertising campaigns across Meta (Facebook and Instagram), Google Ads, YouTube, Spotify and other digital platforms.
- Develop location-specific marketing strategies and campaigns.
- Manage campaign budgets, audience segmentation, bidding strategies and optimisation.
- Drive website traffic, online purchases, conversions and retargeting.
- Experiment with different campaign formats, creatives and audience segments to improve performance.
- Customer Acquisition &
- Revenue Growth
- Take ownership of customer acquisition and sales targets.
- Develop strategies to maximise conversions within defined marketing budgets.
- Monitor CAC, cost per purchase, ROAS and conversion rates.
- Identify opportunities through retargeting, lookalike audiences and customer segmentation.
- Analyse customer purchase behaviour and improve conversion performance.
- Analytics, Tracking &
- Reporting
- Set up and manage Meta Pixel, Conversions API, GA4,



Google Tag Manager and Google Ads conversion tracking.
- Monitor campaign performance through dashboards and reports.
- Track campaign-wise, location-wise and channel-wise performance.
- Prepare daily, weekly and monthly performance reports.
- Ensure accurate attribution of advertising expenditure to conversions and sales.
- Creative Strategy &
- Optimisation
- Work closely with creative and content teams to develop performance-driven advertising creatives.
- Identify high-performing ad formats, videos, headlines and messaging.
- Develop creative testing strategies and continuously optimise campaigns.
- Provide data-backed creative feedback.
- Analyse user journeys, website drop-offs and checkout abandonment.
- Identify opportunities to improve landing pages, CTAs and conversion rates.
- CRM &
- Audience Retargeting
- Plan and execute retargeting campaigns for website visitors, existing customers and engaged audiences.
- Leverage customer databases for targeted marketing.
- Support email and WhatsApp marketing campaigns.
- Develop strategies for repeat purchases, referrals and customer reactivation.
- Agency &
- Vendor Coordination
- Coordinate with external agencies, freelancers, influencers and advertising partners.
- Ensure campaign deliverables,



budgets and performance targets are met.
- Maintain transparency in campaign expenditure and reporting.

Required Skills &

- Experience

- 2–5 years of hands-on experience in performance marketing.
- Strong expertise in Meta Ads Manager and Google Ads.
- Experience managing conversion-focused advertising campaigns.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel and Conversions API.
- Experience with remarketing, audience segmentation and lookalike campaigns.
- Strong analytical and data interpretation skills.
- Experience managing advertising budgets and optimising CAC and ROAS.
- Good understanding of landing-page optimisation and conversion funnels.
- Ability to independently manage campaigns and take ownership of results.

Preferred Experience

- Experience in event ticketing, entertainment, experiential marketing, D2C, e-commerce or consumer brands.
- Experience managing city-specific or location-based advertising campaigns.
- Experience driving online purchases rather than just leads or engagement.
- Familiarity with CRM platforms such as Brevo, HubSpot or similar tools.

Ideal Candidate Profile

- Hands-on and execution-oriented.
- Thinks in terms of sales, revenue and acquisition costs.
- Comfortable working with numbers, analytics and performance dashboards.
- Takes ownership of campaign performance and budgets.
- Has a strong experimentation and optimisation mindset.
- Can independently plan and execute campaigns with minimal supervision.
- Comfortable working in a fast-paced, energetic business environment.

Skills: hubspot,instagram,google ads,meta ads,crm

📌 Performance Marketing Manager (Noida)
🏢 Skillyt
📍 Noida