Company Description MedTarg LLP is Kerala’s pioneering healthcare digital marketing agency focused on strengthening the online presence of healthcare providers. The company specializes in patient acquisition, awareness, and branding for doctors and hospitals through tailored marketing strategies. MedTarg delivers services such as digital advertising, social media management, website design, and SEO to connect healthcare organizations with their target audiences.

By leveraging advanced technology and a results-driven approach, the agency aims to improve patient engagement and healthcare accessibility. Team members have the chance to work closely with healthcare professionals while driving measurable impact in the digital health space.

Role Description The Performance Marketer at MedTarg will manage and optimize digital campaigns across platforms such as Google Ads, Meta Ads, and other performance channels to drive patient acquisition and brand awareness.

Responsibilities include planning and executing campaigns, conducting A/B tests, monitoring KPIs, and adjusting strategies based on data insights to improve ROI. The role involves collaborating with account managers, designers, and content teams to develop compelling ad creatives and landing pages tailored to healthcare audiences.

The Performance

Marketer will prepare regular performance reports, provide strategic recommendations,



and stay updated on industry trends and platform best practices. This is a full-time, on-site role based in Kozhikode.

Qualifications

- Strong skills in performance marketing, including managing paid search, paid social, and display campaigns for lead generation and conversions.
- Proficiency in using analytics and advertising tools such as Google Analytics, Google Ads, Meta Business Suite, and other ad managers to track and optimize campaign performance.
- Ability to interpret data, build dashboards or reports, and make data-driven decisions to improve cost per lead, conversion rates, and overall campaign efficiency.
- Experience collaborating with creative and content teams to develop effective ad copy, visual assets, and landing pages aligned with brand and campaign objectives.
- Good understanding of digital marketing fundamentals, including SEO basics, funnel optimization, remarketing strategies, and audience segmentation.
- Excellent communication and stakeholder management skills, with the ability to explain performance insights clearly to non-technical team members and clients.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in performance marketing.
- Prior experience in healthcare or agency environments is an advantage, along with a strong interest in improving patient engagement through digital channels.

📌 Performance Marketer (Kozhikode)
🏢 Medtarg
📍 Kozhikode