Company: Mask TV OTT – Weltretter Projects & Consultants Pvt. Ltd.

Location: Mumbai

Fixed Salary: ₹50,000 per month based on applicant profile

Performance Incentives: Additional incentives based on performance

Experience: 3–6 years

About Mask TVMask TV is India's Family Entertainment OTT platform, offering movies, web series, original content and 10,000+ vertical drama episodes across multiple languages.

Available across Android, iOS, Jio Set-Top Box, Amazon Fire TV and other platforms, we are looking for a energetic Marketing Manager to lead our marketing initiatives and drive the company's next phase of growth.

Role & ResponsibilitiesThe selected candidate will be responsible for planning, managing and executing the overall marketing strategy for Mask TV.

- Take complete ownership of the company's marketing function.
- Develop and execute marketing strategies for brand building and audience acquisition.
- Plan and manage performance marketing campaigns across Meta, Google and other platforms.
- Drive app downloads, paid subscriptions, user engagement and retention.
- Lead social media strategy, content planning and digital promotions.
- Coordinate with graphic designers, video editors, influencers and external agencies.
- Develop innovative campaigns, promotional activities and brand partnerships.
- Explore collaborations with celebrities, influencers,



media houses and other brands.
- Monitor marketing budgets, CAC, campaign performance and ROI.
- Identify opportunities to expand Mask TV's reach across India and international markets.
- Build and execute a structured marketing calendar with measurable targets.

- What We're Looking For

- 3–6 years of experience in digital marketing, growth marketing or brand management.
- Strong practical understanding of Meta Ads, Google Ads and performance marketing.
- Experience in app marketing, customer acquisition and subscription-based businesses.
- Ability to independently plan, manage and execute marketing campaigns.
- Strong leadership, communication and creative problem-solving skills.
- Someone who takes ownership, thinks strategically and gets things done.

Experience in OTT, entertainment, media or consumer technology companies will be an added advantage. Compensation
- Fixed Salary: Around ₹50,000 per month based on profile.
- Additional performance-based incentives, linked to mutually agreed growth and marketing targets.
- Opportunity to lead the complete marketing function of a growing OTT platform.
- We are looking for someone who can think like a marketing leader, work like an entrepreneur and take responsibility for results.

📌 Marketing Manager – Growth & Brand (Mumbai)
🏢 Mask TV
📍 Mumbai