Job Objective

We are seeking a Website Product Manager to lead the performance, content, SEO, user experience and analytics of our website. The person will be responsible for improving organic traffic, enhancing UX, ensuring technical site health, and driving conversions across digital touchpoints.

Reporting To: AVP Marketing

Function/Department: Marketing

Key Roles & Responsibilities

This role is responsible for the overall performance, effectiveness and strategic growth of the brand’s website and digital assets by:

- Overseeing end-to-end website management, ensuring seamless performance, uptime, and technical health.
- Managing website content, including copy, images, landing pages, blogs, and brand assets for consistency and optimization.
- Leading UI/UX improvements to enhance user journeys, conversion rates, navigation flow and overall usability.
- Conducting regular website audits (performance, SEO health, CRO, accessibility) and implementing corrective actions.
- Driving SEO strategy (technical SEO, on-page, off-page, schema, site speed, crawlability, keyword strategy, etc.) to grow organic visibility.
- Monitoring analytics, KPIs and user behavior insights across all digital assets (web & mobile)
- Collaborating with product design, technology, hotel teams, and vendors to ensure smooth execution of enhancements.
- Ensuring the website aligns with brand strategy, supports campaigns, and continuously improves conversion funnels.

Essential Job Tasks

- Plan and execute the website growth roadmap, including enhancements, new features, CRO tests and redesign initiatives.
- Establish performance metrics, dashboards and reporting frameworks using analytics tools.




- Conduct user journey analysis to reduce drop-offs and increase engagement & conversions.
- Lead content planning for the website, ensuring relevancy, freshness, and SEO alignment.
- Oversee website launches for current properties/campaigns, ensuring complete digital footprint.
- Own SEO performance, including keyword planning, tracking, link strategy, structured data, and search reporting.
- Manage web analytics tagging & implementation across platforms in coordination with tech teams.
- Ensure all website updates are timely, error-free and aligned with brand guidelines.

Key Interfaces

Internal: Hotel Teams, Marketing Team, Owners of Website, IT Team

External: Agencies & Product Owners

Required Qualifications & Experience

Qualifications:

MBA + Certified Digital Marketing Courses

Work Experience:

- 6+ years of experience
- Expertise: Digital + SEO + Website + Technology
- Domain Knowledge: Digital

Functional / Technical Competencies

- Experience in website management, SEO, analytics, UI/UX and digital content
- Firsthand experience with CMS systems, SEO tools (Search Console, SEMrush, Ahrefs), Web Analytics (GA4), and testing platforms
- Knowledge of website performance metrics, CRO methodologies, tagging & tracking
- Understanding of digital marketing ecosystem and how the website integrates with campaigns

Behavioural Competencies

- Self-driven, initiative-taking, able to manage multiple projects in a fast-paced and evolving digital environment
- Strong analytical and problem-solving abilities
- Excellent communication, stakeholder management, and time management skills

Language Required: English

📌 Manager - Website (Mumbai)
🏢 The Indian Hotels Company Limited (IHCL)
📍 Mumbai