Company Description Juniper Outdoor has spent the last 15 years planning and leading treks, climbs, and multi-adventure expeditions across the Himalayas. The company is known for its structured trip formats that cater to varying challenge levels, welcoming participants from beginners to seasoned mountain enthusiasts.

Juniper

Outdoor focuses on helping people climb higher, trek further, and explore more, while maintaining safety and quality experiences. Team members join a mission-driven organization that values a passion for the outdoors, thoughtful trip design, and inspiring more people to experience the mountains.

Role Description The Manager of Influencer Marketing is a full-time, hybrid role based in South Delhi, with flexibility for partial work from home. This role is responsible for developing and executing influencer marketing strategies that promote Juniper Outdoor’s treks, climbs, and adventure experiences across digital channels. Day-to-day tasks include identifying and vetting outdoor and travel influencers, negotiating partnerships, managing influencer outreach and communication, and coordinating campaigns from brief to post-campaign reporting.

The manager will collaborate with marketing and operations teams to align influencer content with brand messaging, seasonal trip calendars, and key business objectives. This role also involves tracking performance metrics, optimizing influencer programs, overseeing content approvals, and ensuring all collaborations reflect Juniper Outdoor’s brand values and commitment to safe,



responsible adventure travel.

Qualifications

- Experience in influencer marketing, including sourcing, onboarding, and managing influencer relationships in travel, outdoor, or lifestyle sectors.
- Skills in campaign planning and execution, including building briefs, setting goals, managing timelines, and coordinating deliverables across multiple influencers.
- Competence in social media and digital marketing, such as understanding major platforms (Instagram, YouTube, TikTok, blogs), audience engagement, and content trends.
- Ability to analyze campaign performance, interpret data, and prepare clear reports and insights using basic analytics tools.
- Strong written and verbal communication skills, with the ability to craft persuasive outreach messages and maintain professional, long-term partnerships.
- Organizational and project management abilities, including managing multiple campaigns simultaneously and maintaining accurate records of contracts and activities.
- Comfort working in a hybrid setting based in South Delhi, collaborating in person with cross-functional teams while handling some responsibilities remotely.
- Prior experience in adventure travel, outdoor recreation, or related industries is an advantage, along with a genuine interest in trekking, climbing, or mountain environments.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in influencer or digital marketing.

📌 Manager of Influencer Marketing (Delhi)
🏢 Juniper Outdoor
📍 Delhi