About the Role

We're looking for a creative thinker, exceptional storyteller, and hands-on copywriting expert who can turn complex financial concepts into simple, compelling, and high-impact communication.

As Manager – Brand Copywriting, you'll own end-to-end creative messaging across brand campaigns, product launches, digital advertising, video scripts, and growth communication.

This is a high-ownership, execution-focused role for someone who can think big, write brilliantly, move fast, and deliver independently.

Key Responsibilities

- Brand Campaigns & GTMs: Conceptualize and execute 360° brand campaigns and product launches, developing creative territories, campaign ideas, taglines, messaging frameworks, and presentation-ready decks.
- Creative Copy & Scriptwriting: Write engaging English and Hinglish scripts for brand films, digital ads, performance videos, YouTube, and social media.
- Growth & Performance Copy: Create high-converting push notifications, emailers, banners, in-app communication, and performance creatives that drive acquisition, engagement, and trading activity.
- Website & Product Communication: Develop sharp, consumer-friendly copy for landing pages, websites, product features, and onboarding journeys.
- AI-Powered Creative Execution: Actively use AI tools such as ChatGPT, Claude, and Gemini for ideation,



prompt engineering, copy variations, and faster creative delivery without compromising originality.
- End-to-End Ownership: Independently manage creative briefs from ideation to execution, collaborating with Brand, Design, Video, Product Marketing, and Growth teams to ensure timely, high-quality delivery.

What We're Looking For

- 5–8 years of hands-on copywriting experience with leading creative agencies, fintech, BFSI, or consumer-tech brands.
- Strong BFSI/fintech experience OR genuine interest in financial markets are mandatory.
- Exceptional command of English and Hinglish, with robust conceptual thinking, storytelling, and scriptwriting abilities.
- Proven experience across integrated brand campaigns, digital advertising, performance marketing, and product communication.
- Strong presentation skills with the ability to independently build structured, compelling creative decks.
- Hands-on proficiency with generative AI tools and prompt engineering is a must.
- A proactive, solution-oriented individual who thrives in fast-paced environments, handles feedback constructively, and delivers with minimal supervision.
- A strong creative portfolio showcasing original campaign ideas, scripts, and impactful consumer communication.

📌 Manager - Brand Copywriting (Bengaluru)
🏢 Coindcx
📍 Bengaluru