Influencer Marketing SpecialistThe LIT School | Bengaluru | Full-Time | On-Site

Experience: 3–5 Years

Role OverviewThe LIT School is looking for an experienced Influencer Marketing Manager to lead creator partnerships and influencer-led campaigns that drive brand awareness & audience engagement.

As India’s first experience-based program for creators, marketers, and entrepreneurs, LIT School works at the intersection of creativity, industry, and entrepreneurship. We are looking for someone who understands creator culture, can identify high-impact influencers, build strategic partnerships, and translate collaborations into measurable business outcomes.

This role requires a mix of strategic thinking, creative campaign planning, strong negotiation skills, and performance-driven execution. You will own the influencer marketing function end-to-end, from creator discovery and partnership development to campaign execution, performance analysis, and ROI optimisation.

Key Responsibilities1.

Influencer

Strategy &

• Creator Partnerships

- Develop and execute influencer marketing strategies aligned with LIT School’s brand positioning, audience, and student acquisition goals.
- Identify, evaluate, and onboard relevant creators, influencers, industry professionals, and digital personalities across Instagram, YouTube, LinkedIn, and other platforms.
- Build and maintain a strong creator network across relevant niches, including marketing, entrepreneurship, business, lifestyle, and youth culture.
- Establish long-term partnerships with high-performing creators, beyond one-time paid collaborations.
- Lead commercial negotiations, partnership agreements, deliverables, and relationship management.

2.

Campaign

Planning &

• Execution
- Conceptualise and execute end-to-end influencer campaigns, from campaign briefs and creator selection to content publishing and performance reviews.
- Develop creative campaign ideas, influencer-led storytelling formats, and collaboration models that resonate with LIT’s target audience.
- Work with creators on content briefs, messaging, scripts, deliverables, timelines,



and approvals while maintaining authenticity.
- Explore diverse formats, including Reels, YouTube integrations, creator testimonials, campus visits, student interactions, live sessions, and events.
- Manage multiple campaigns simultaneously, ensuring timely execution, content quality, and alignment with business objectives.

3.

Performance

Marketing &

• ROI
- Own influencer campaign performance across reach, engagement, video views, clicks, qualified leads, cost per lead, and enrolment conversions.
- Establish measurable campaign objectives and track performance through UTM links, tracking codes, landing pages, and CRM data.
- Analyse creator-wise and campaign-wise performance to identify the most effective partnerships, formats, and audience segments.
- Optimise creator selection, campaign budgets, content formats, and messaging based on performance insights.
- Build reporting frameworks to communicate campaign outcomes, ROI, learnings, and future recommendations to leadership.

4.

Student

Acquisition &

• Growth Collaboration
- Work closely with Growth, Performance Marketing, Admissions, and Creative teams to integrate influencer campaigns into LIT School’s overall acquisition strategy.
- Identify opportunities to convert creator audiences into qualified enquiries, applications, campus visits, and student enrolments.
- Collaborate with the Admissions team to track lead quality and understand the impact of influencer campaigns on the enrolment funnel.
- Develop creator-led initiatives, referral models, affiliate partnerships, and performance-linked collaborations where relevant.
- Experiment with new creator-led acquisition channels and campaign formats to improve reach and conversion efficiency.

5. Budget & • Vendor Management




- Own influencer marketing budgets, campaign allocations, creator commercials, and payment coordination.
- Evaluate influencer proposals and negotiate cost-effective partnerships without compromising audience quality or content standards.
- Maintain documentation of creator databases, campaign agreements, deliverables, invoices, and performance reports.
- Ensure campaigns are delivered within approved budgets and timelines.
- Identify opportunities to improve campaign efficiency and maximise returns on influencer investments.

6.

Market

Research &

• Innovation
- Track emerging creators, platform trends, content formats, and changes in audience behaviour.
- Research competitor influencer strategies and identify opportunities for LIT School to differentiate itself.
- Build repeatable processes for creator sourcing, evaluation, onboarding, campaign execution, and reporting.
- Continuously test new partnership models, content formats, and creator communities to drive growth.

Key Requirements
- 3–5 years of experience in influencer marketing, creator partnerships, brand collaborations, or digital marketing.
- Proven experience independently planning and executing influencer campaigns from strategy to performance evaluation.
- Strong network of influencers and content creators, particularly across Instagram and YouTube.
- Experience negotiating commercials, managing campaign budgets, and handling multiple creator partnerships.
- Strong understanding of influencer metrics, audience quality, engagement rates, attribution, lead generation, and ROI measurement.
- Experience working with tracking links, UTM parameters, spreadsheets, and CRM or campaign reporting tools.
- Ability to connect creative campaigns with business outcomes, particularly lead generation and customer acquisition.
- Excellent communication, negotiation, stakeholder management, and project management skills.
- Strong understanding of youth culture, digital content, and emerging creator trends.
- Ability to take ownership, work independently, and operate in a fast-paced workplace.

📌 Influencer Marketing Specialist (Bengaluru)
🏢 The LIT School
📍 Bengaluru