Executive – Account-Based Marketing (Demand Generation/

Lead Generation)

Location: Gurgaon HQ

Employment Type: Full-Time

About PolicyBazaar for Business

At PolicyBazaar for Business, we are reimagining how businesses approach financial security and insurance. As we continue to build our demand generation function through Account-Based

Marketing (ABM) and outbound strategies, we are looking for innovative, data-driven, and results-

oriented professionals to join our growing team.

Role Overview The Executive – Account-Based Marketing (ABM), Lead Generation will play a critical role in generating and qualifying sales leads while supporting the sales team through targeted outbound outreach and cold calling.

The role requires a combination of account research, lead generation, personalization, outbound sales engagement, data analysis, and ABM campaign execution. The ideal candidate should be comfortable engaging with senior stakeholders, working with data, and operating in a target-driven setting.

Key Responsibilities

1. Sales Outreach & Lead Generation

- Conduct cold calling and outbound outreach to targeted accounts to generate interest, qualify prospects, and schedule meetings for the sales team.
- Engage with key decision-makers and stakeholders to understand business requirements and introduce relevant solutions.
- Generate, qualify, and nurture leads through structured outbound activities.
- Maintain accurate records of outreach activities, lead status, and engagement in CRM tools.
- Achieve defined lead generation, meeting, and conversion targets.

2. Account Research, Personalization & Targeting





- Research target accounts to understand their business, industry, challenges, key decision-

makers, and organizational structure.
- Identify relevant stakeholders and buying personas within target accounts.
- Develop personalized messaging and pitches based on account-specific requirements and pain points.
- Support account prioritization based on revenue potential, business fit, and sales readiness.

3. ABM Strategy & Campaign Execution

- Assist in creating and executing targeted Account-Based Marketing campaigns for key accounts.
- Work with Sales, Marketing, and Analytics teams to develop account-specific engagement strategies.
- Execute multi-channel outbound campaigns across calls, email, LinkedIn, and other relevant channels.
- Monitor account engagement and identify opportunities for deeper prospect engagement.

4. Data Analysis & Reporting

- Track and analyze ABM campaigns and outbound sales performance using CRM and analytics tools.
- Monitor key metrics such as leads generated, connect rates, qualified leads, meetings booked,

and conversion rates.
- Prepare regular reports and share actionable insights with relevant stakeholders.
- Recommend improvements to campaign messaging, targeting, and outreach strategies based on performance data.

5. Cross-Functional Collaboration





- Work closely with the Sales team to align on target accounts, messaging, lead quality,

and outreach strategies.
- Collaborate with Marketing, Creative, Content, and Analytics teams to develop effective sales enablement and marketing assets.
- Ensure smooth handover of qualified leads to the sales team with relevant prospect and account information.

Preferred Qualifications

- Graduate or MBA from a reputed institution, preferably with a specialization in Marketing,

Sales, Strategy, or a related field.
- Strong communication, analytical, and problem-solving skills.
- Comfortable with cold calling, outbound sales conversations, lead qualification, and stakeholder engagement.
- Strong research and account-mapping skills.
- Proficiency in CRM and marketing tools such as Apollo or Sprouts is preferred.
- Knowledge of digital marketing channels and ABM platforms is an added advantage.
- Ability to work with data, analyze campaign performance, and derive actionable insights.
- Strong ownership, drive, and ability to work in a fast-paced, target-oriented environment.
- Prior experience in B2B lead generation, inside sales, business development, or ABM will be an advantage.

What We Offer

- Opportunity to be part of an early-stage, high-growth demand generation team.
- Hands-on exposure to ABM, B2B lead generation, outbound sales, and revenue-driven marketing.
- Opportunity to work closely with Sales, Marketing, and Analytics teams.
- Collaborative, inclusive, and learning-focused work culture.
- Competitive compensation, benefits and incentives.

📌 Executive Account Based Marketing (Gurugram)
🏢 Policybazaar For Business
📍 Gurugram