Company: KCyber Experts Pvt. Ltd.

Job Title: Digital Marketing Manager

Employment Type: Full-Time, Permanent

Department: Digital Marketing

Industry: Cybersecurity Services

Experience Required: Minimum 4 years’

Salary: As Per Market Standards

Job Summary

KCyber Experts Pvt. Ltd. is looking for a motivated and results-driven Digital Marketing Specialist to strengthen the company's digital presence, brand visibility, and business growth. The candidate will be responsible for developing and executing digital marketing strategies, managing online campaigns, generating qualified leads, identifying relevant marketing opportunities, and planning promotional activities.

The role also involves event marketing, project scoping, budget planning, vendor negotiations, marketing team structuring, and performance analysis to ensure marketing initiatives deliver measurable business results.

Key Responsibilities

1. SEO & Website Optimization

- Conduct keyword research and implement SEO strategies across the company website, Google Business Profile, LinkedIn, and other relevant digital platforms.
- Optimize on-page SEO, internal linking, website content, and mobile responsiveness to improve search engine rankings and organic traffic.
- Develop content strategies to improve online visibility and attract relevant business prospects.

2. Social Media Management & Digital Marketing Campaigns

- Manage the company's presence across LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant platforms.
- Develop platform-specific content strategies and plan, execute, and optimize organic and paid campaigns across Google Ads, LinkedIn Ads, and social media.
- Identify target audiences, ideal customer profiles, and decision-makers to run targeted brand awareness, lead generation, and retargeting campaigns.
- Monitor campaign performance and optimize strategies to improve brand visibility, engagement, website traffic, and qualified lead generation.

3. Email Marketing

- Build and manage segmented email lists and develop newsletters, lead magnets, and email marketing campaigns.
- Create engaging email content and automated drip campaigns to nurture prospects and improve conversions.
- Conduct A/B testing of subject lines,



content, and calls to action to improve campaign performance.
- Ensure compliance with applicable email marketing, data protection, and privacy regulations.

4. Lead Generation & CRM

- Identify and implement suitable digital channels and tools to generate qualified business leads.
- Plan and execute campaigns focused on lead acquisition, nurturing, and conversion.
- Track incoming inquiries and coordinate with relevant teams to ensure timely follow-ups and improved lead conversion.
- Maintain and analyse lead data to identify business opportunities and improve conversion rates.

5. Project Scoping, Events & Business Development

- Identify relevant industry events, exhibitions, conferences, and media opportunities aligned with the company's business objectives.
- Research previous event footfall, attendee profiles, audience quality, and business potential to assess suitability.
- Develop innovative marketing initiatives and project plans to generate leads, enhance brand visibility, and drive business growth.
- Prepare project scopes, budgets, cost estimates, expected inquiries, potential revenue, and projected Return on Investment (ROI).
- Obtain quotations, compare proposals, and negotiate with event organizers, media houses, and vendors to secure competitive pricing and suitable event or media placements.
- Coordinate and manage event participation, promotional activities, and vendor execution to ensure effective delivery.
- Evaluate event and campaign performance against budgets and targets, including expenditure, footfall, inquiries, lead quality, and potential business generated.

6. Analytics & Performance Optimization

- Track and analyse campaign performance using Google Analytics, Google Search Console, advertising dashboards, and social media insights.
- Monitor website traffic, audience behaviour,



campaign engagement, lead generation, and conversion rates.
- Prepare regular performance reports with actionable recommendations to improve marketing effectiveness and business growth.
- Evaluate campaign expenditure against results and identify opportunities to optimize marketing budgets.

7. Marketing Team Structure & Responsibility Matrix

- Design and establish the marketing team structure by defining roles, responsibilities, and reporting hierarchy.
- Develop a responsibility matrix outlining task ownership, accountability, and coordination across marketing functions.
- Define performance KPIs, reporting mechanisms, and workflows to monitor team productivity and effectiveness.
- Establish transparent processes and accountability to ensure marketing activities align with the company's business objectives.

Required Skills & Qualifications

- Minimum 4 years of experience in digital marketing.
- Strong knowledge of SEO, SEM, social media marketing, content marketing, and paid campaigns.
- Hands-on experience with digital marketing tools, analytics platforms, and marketing automation.
- Knowledge of lead generation, B2B marketing, and business development.
- Strong skills in project scoping, budget planning, cost analysis, vendor negotiation, and event management.
- Ability to design team structures, define responsibilities, establish KPIs, and implement effective workflows.
- Excellent communication, research, coordination, and analytical skills.
- Ability to analyse campaign performance and optimize marketing expenditure for better business results.
- Basic knowledge of HTML/CSS is preferred.

Preferred Qualifications

- Certifications in Google Ads, HubSpot, SEO, or digital marketing.
- Experience in B2B marketing, cybersecurity, IT services, or SaaS businesses.
- Prior experience in event marketing, sponsorship management, media buying, vendor negotiations, and marketing budget planning.

How to Apply Interested candidates may send their updated resumes to:

Email: [email protected] / [email protected]

Contact / WhatsApp: +91 91722 07864 / +91 91722 07863

Company: KCyber Experts Pvt. Ltd.

-

📌 Digital Marketing Manager (Nagpur)
🏢 KCyber Experts
📍 Nagpur