- KEY RESPONSIBILITIES; Plan, execute, and optimise campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

Manage campaigns through Meta Business Suite and Google Ads Manager. Generate quality leads while improving ROAS, ROI, CPC, CPL, CTR, CPA, and Conversion Rates.

Develop audience targeting, remarketing, and conversion-focused advertising strategies.

Work closely with the Creative and Content teams to develop high-performing ad creatives.

Conduct keyword research, competitor analysis, and market research.

Monitor campaign performance and prepare daily, weekly, and monthly performance reports.

Analyse campaign data and recommend improvements to maximise marketing results.

Stay updated with the latest digital marketing trends, AI tools, and advertising platform updates.

Required Skills

Minimum 2 years of Digital Marketing experience.

Hands-on experience with Meta Ads (Facebook & Instagram Ads).





Strong knowledge of Google Ads (Search, Display & Performance Max).

Proficiency in Meta Business Suite.

Solid understanding of Performance Marketing, Lead Generation, and Campaign Optimisation.

Knowledge of Google Analytics and campaign tracking.

Excellent analytical, communication, and problem-solving skills.

Ability to manage multiple campaigns in a deadline-driven environment.

Preferred Skills

Experience with Google Tag Manager, Meta Pixel, and Conversion Tracking.

Knowledge of SEO and Content Marketing.

Familiarity with ChatGPT, Gemini, Canva AI, or other AI-powered marketing tools.

Experience in an Advertising Agency, Digital Marketing Agency, Event Management Company, or Media Industry will be an added advantage.

📌 Digital Marketing Manager (Kolkata)
🏢 Abybaby Events Private
📍 Kolkata