We’re looking for a CRM Strategist to lead the communication thinking and creative quality of emailers for Kinnect.
You will work across banking products and customer segments, translating client briefs into explicit, relevant and consistent email communication. Working closely with writers, designers, developers and the project manager, you will ensure every email has a clear purpose, the right message and a strong customer experience.
What you’ll do
- Translate briefs from different banking verticals into clear communication direction for promotional, transactional and journey emailers.
- Define the message hierarchy, tone, content approach and call to action for each brief.
- Review copy and design together to ensure the email communicates effectively and follows brand guidelines.
- Maintain consistency across emailers while adapting the communication to different products, audiences and customer needs.
- Review previous communication to identify repetition, gaps and opportunities to improve the next email.
- Guide writers and designers with actionable feedback and resolve conflicting creative inputs.
- Present communication approaches to client stakeholders and explain the thinking behind recommendations.
- Build and maintain communication guidelines, examples and learnings that help the team deliver consistently.
- Use campaign performance feedback, where shared by the client, to recommend improvements to messaging, layout and calls to action.
- Ensure product claims, offer details and mandatory disclosures follow client-approved inputs, and flag anything requiring clarification.
What we’re looking for
- Experience in CRM communication, email marketing, direct marketing or digital communication strategy.
- Strong editorial judgement and the ability to evaluate both copy and design.
- Experience developing communication across multiple products or customer segments.
- The ability to simplify detailed product information without losing accuracy.
- Confidence in presenting recommendations and managing feedback from multiple stakeholders.
- Experience working closely with creative and production teams.
- Banking, financial services or another approval-intensive category would be an advantage.