Major Roles and Responsibilities:

This role is for senior digital-first creative copy professionals who excel at developing brand narratives, content ecosystems, and integrated campaign thinking across digital platforms. You will lead agency conceptual efforts across one large global/national account or a portfolio of brands, balancing client expectations, platform nuances, audience engagement, and creative excellence across social, content, influencer, performance, and emerging digital channels.

Specifically, the responsibilities include:

· Ensuring that every piece of work coming out of the group is strategically sharp, platform-native, and culturally relevant. Actively identifying emerging trends, consumer behaviours, and conversation opportunities to create ideas designed for digital engagement and amplification.

· Leading the development of integrated digital campaigns across social media, content platforms, influencer ecosystems, digital films, creator collaborations, and branded content initiatives. Ensuring campaign ideas are adaptable across multiple touchpoints while maintaining a consistent brand voice.

· Building strong relationships with clients and becoming a trusted advisor on digital communication, content strategy, and creative innovation. Confidently presenting and selling bold, future-facing creative ideas while effectively managing feedback and expectations.

· Acting as a mentor and daily coach to copywriters, content creators, and creative teams. Providing constructive feedback, elevating craft standards,



and serving as the final creative gatekeeper before work is presented internally or externally.

· Collaborating closely with internal teams to deliver integrated solutions that meet both brand and business objectives.

· Exercising authority to challenge or reject briefs that lack adequate insight, audience understanding, platform strategy, or business context required for effective creative output.

· Identifying opportunities for organic account growth across digital, content, social, and innovation mandates while playing a leadership role in agency pitches and recent business opportunities.

· Driving innovation through emerging formats, AI-enabled creativity, creator-led marketing, social commerce, and new platform opportunities that can help clients stay ahead of the curve.

· Ensuring efficient utilization of budgets across content production, creator partnerships, digital experiences, and technology requirements, with appropriate approvals and financial governance.

· Keeping teams informed about platform developments, consumer trends, incoming briefs, and evolving campaign priorities. Supporting talent development through regular feedback conversations, performance reviews, and career planning.

Skills Required:

· You have 10+ years.





· You believe in living the ‘Disruption’ life and thrive on challenging conventional digital and creative thinking to build breakthrough brand experiences.

· You are exceptionally articulate with strong presentation, storytelling, communication, and negotiation skills, enabling you to sell integrated digital ideas with confidence and credibility.

· You have a proven ability to build long-term client relationships while guiding brands through rapidly changing digital landscapes and consumer behaviours.

· You possess deep expertise across social media platforms, content ecosystems, influencer marketing, branded content, digital video, creator economies, and performance-led communication.

· You have a strong understanding of how content, community, culture, commerce, and media work together to drive modern brand growth.

· You understand digital analytics, audience engagement metrics, platform best practices, content performance, and how data can strengthen creative decision-making.

· You are a natural mentor with the ability to coach, inspire, and develop digital-first creative teams while fostering a culture of experimentation and excellence.

· You have extensive experience working in fast-paced agency environments, managing large-scale digital mandates and integrated campaigns while balancing long-term brand building with real-time execution.

· Experience leveraging AI-powered creative tools, social listening platforms, creator collaboration models, and emerging technologies will be a strong advantage.

📌 Creative Director Copy (Bengaluru)
🏢 TBWA\\ Lintas
📍 Bengaluru