Role: Lead – Content & Narrative

Experience: 6-8 years

Business Unit: Wealth & Capital Markets

Company: IntellectAI

Role Mandate: This is not a passive content role. We’re looking for a hunter-minded content leader who uses storytelling as a tool to drive pipeline, influence deals, and accelerate MQL → SQL conversion. You will operate at the intersection of marketing, sales, and product, crafting narratives that actively move prospects through the funnel. Your success is measured not by content output, but by revenue impact.

What You Will Own

1. Pipeline-Driven Storytelling

- Build sharp, insight-led narratives that directly support lead generation and deal progression
- Translate product capabilities into problem-solution-impact stories that resonate with buyers
- Create “hook-led” content that opens doors for sales conversations

2. MQL → SQL Conversion Engine

- Develop high-conversion assets: email sequences, pitch narratives, case-led storytelling, battle cards
- Work closely with sales teams to refine messaging based on live deal feedback
- Continuously optimize content for conversion, not just consumption

3. AEO + GEO Precision Targeting

- Create content designed for intent capture (AEO) and market-specific relevance (GEO)
- Align messaging with buyer personas across regions (US, UK, ME, APAC)
- Ensure every asset answers real buyer questions and surfaces in discovery moments

4. Sales-Led Content Interlock

- Embed within sales cadence (weekly deal reviews, pipeline calls)
- Build account-specific narratives for key pursuits




- Enable sales teams with sharp, differentiated storytelling

5. Proactive Content Hunting

- Identify whitespace opportunities in the market and create narratives before competitors do
- Spot trends, client pain points, and industry shifts early—and convert them into content plays
- Own and drive an aggressive, outcome-focused content calendar

6. Awards & Analyst Narrative Ownership

- Write the stories that win awards and shape analyst perception
- Turn product, platform, and client outcomes into category-defining submissions
- Lead analyst briefings with sharp, differentiated narratives—not feature dumps
- Ensure every external validation reinforces our positioning in live deals

What We’re Looking For

- 6–8 years in B2B content, with strong exposure to FinTech / Financial Services
- Proven track record of content contributing to pipeline creation and deal acceleration
- Ability to think like a salesperson and write like a storyteller
- Solid understanding of AEO, SEO, and buyer intent mapping
- Experience working closely with sales, product, and demand gen teams
- High ownership, speed, and bias for action

Success Metrics

- Contribution to pipeline generation and MQL → SQL conversion rates
- Influence on deal velocity and win rates
- Adoption of content by sales teams in live deals
- Quality and consistency of high-impact narratives across the funnel

What Makes This Role Different

This is not content for awareness. This is content that opens doors, shapes conversations, and closes deals.

📌 Content Specialist (Chennai)
🏢 Intellect Design Arena
📍 Chennai