Role: Content Marketing Executive - D2C Ad Creatives
Company: BetterHerbs
Job Type: Full time
Location: Noida Sec-58
Experience: 1-3 years
Salary: 25-35k per month
Note - This is NOT a traditional graphic designer role.
About BetterHerbs
BetterHerbs is a fast-growing D2C health & wellness brand focused on science-backed and Ayurveda-inspired nutrition for mothers, women and children. Our portfolio includes products across pregnancy nutrition, lactation, child nutrition, infant wellness and women’s hormonal wellness.
About the Role
We’re looking for a creative, execution-focused person to help develop high-performing ad creatives for Meta and other digital platforms.You’ll work with the marketing team to turn ideas, existing videos, influencer content and product footage into statics, B-roll ads, reels and multiple creative variations.
What You’ll Do
Ideate and create static ad concepts
Create short B-roll/performance ad videos
Repurpose influencer, doctor & existing video content into new ads
Identify strong hooks/moments from existing footage and create multiple variations
Experiment with hooks, headlines, visuals, formats and CTAsCreate/edit reels and short-form video ads
Work with the Creative/Marketing Manager to execute the monthly creative pipeline
Analyse which creatives are performing and use those learnings for new iterations
Who We’re Looking For
1 - 3 years experience; strong freshers can apply
Good sense of design, storytelling and advertising. Comfortable with Canva + video editing tools
Understands Instagram/Reels/Meta ad formats
Fast executor who can produce multiple creative variations
Creative thinker - not just a designer/editor who waits for instructions
D2C performance marketing exposure is a plus
Most Important
We want someone who can look at one existing video and think of 5 different ways to turn it into an ad.Creativity + Speed + Execution > Fancy design skills.