About FundooLabs

FundooLabs Creative Learning Pvt. Ltd. is a Shark Tank India Season 4 funded venture, proudly backed by Anupam Mittal (Shaadi.com, People Group) and Aman Gupta (boAt).

We are one of India’s fastest-growing DIY scientific toy and sensory play companies, making science fun, hands-on, and safe for kids. With in-house R&D; and manufacturing in Vadodara, our products are already available in 3,000+ retail stores across India (Hamleys, Crossword, and many others) and online through Amazon, Flipkart, FirstCry, Instamart, Zepto, Blinkit, and FundooLabs.com.

Our vision is to build a global toy brand from India, expanding into international markets while continuing to scale rapidly in India. FundooLabs fosters a high-growth, innovation-driven culture where ideas matter, ownership is valued, and employees grow alongside the company.

Deserving high-potential candidates with long-term commitment will also be considered for ESOPs in the future.

About the role

You will take ownership of existing customer relationships, new business development, sales targets and collections across all three channels.

This is a hands-on individual-contributor role, based in Vadodara, with direct access to the leadership team. You will work with distributors, retail buyers and OEM customers to increase repeat business, expand market coverage and convert new opportunities into profitable sales.

Key responsibilities

Sales planning and business growth

- Develop monthly and quarterly sales plans across GT, MT and OEM/private-label channels.
- Achieve agreed revenue, margin and collection targets.
- Identify growth opportunities by customer, territory and product category.
- Maintain account development plans, sales forecasts and a qualified opportunity pipeline.
- Monitor competitor activity, customer feedback and market trends.

General Trade and distributor development

- Manage and strengthen relationships with existing distributors, stockists and retail partners.
- Identify,



evaluate and appoint distributors in priority markets.
- Increase active retail coverage, product availability and repeat orders.
- Work with distributor sales teams to improve secondary sales and introduce new products.
- Monitor distributor inventory, stock ageing, returns and payment discipline.

Modern Trade and key account management

- Build relationships with retail-chain buyers and account teams.
- Present products and negotiate listings, opening orders, promotions and commercial terms within approved guidelines.
- Coordinate product launches, replenishment and promotional execution.
- Track account sales, sell-through, inventory, deductions and profitability.
- Resolve account issues and identify opportunities to expand product listings and store coverage.

OEM and private-label business development

- Identify potential OEM/private-label customers and develop relevant business proposals.
- Manage enquiries, product presentations, quotations, samples and commercial follow-ups.
- Coordinate with internal teams on specifications, packaging, minimum order quantities and delivery commitments.
- Convert qualified opportunities into orders and develop repeat business.

Collections and internal coordination

- Own customer follow-ups for timely collections and account reconciliation.
- Coordinate with production, logistics and finance for order fulfilment and issue resolution.
- Maintain accurate records of customer discussions, quotations, commitments and next steps.
- Plan approximately 5–8 travel days each month around customer meetings and market development.





Candidate requirements

- Graduate in any discipline; an MBA/PGDM in Sales or Marketing is an advantage.
- 4–6 years of relevant sales experience in FMCG, toys, stationery, gifting, educational products or related consumer-product categories.
- Demonstrated ownership of sales targets, customer accounts and collections.
- Strong distributor management experience and meaningful exposure to Modern Trade.
- OEM/private-label or institutional sales experience is preferred. Candidates with robust GT and MT experience and the ability to develop OEM business are welcome.
- Confident verbal and written communication, product presentation and negotiation skills.
- Ability to independently prospect, follow up, close business and manage existing accounts.
- Commercial understanding of pricing, discounts, margins, credit terms and inventory.
- Working knowledge of Excel and CRM/sales reporting tools.
- Willingness to work from Vadodara and travel approximately 5–8 days per month.

How success will be measured

- Sales achievement and growth across assigned channels.
- Growth and retention of existing customer accounts.
- New productive distributors, retail accounts and OEM customers.
- Repeat orders, distribution expansion and product penetration.
- Margin discipline, timely collections and control of overdue receivables.
- Accuracy of forecasts and consistency of follow-through.

What we offer

- Fixed CTC of up to ₹8 LPA, depending on experience and fit.
- Performance-linked incentives.
- Reimbursement of approved business travel expenses.
- Direct collaboration with the leadership team.
- Ownership across multiple sales channels and the opportunity to grow with the business.

Relevant skills: Channel Sales, General Trade, Contemporary Trade, Distributor Management, Key Account Management, OEM Sales, Private Label, Business Development, Negotiation and Collections.

📌 Assistant Manager – Sales & Business Development | GT, MT & OEM (Vadodara)
🏢 FundooLabs Creative Learning
📍 Vadodara