Assistant Manager – Marketing

About the Company

Jobin & Jismi is a fast-growing IT services and consulting firm specializing in Oracle NetSuite ERP solutions, eCommerce platforms, and emerging technologies such as AI, IoT, and robotics. With a strong global client base, the company delivers end-to-end business solutions including implementation, customization, integration, and ongoing support. Backed by a team of 200+ skilled professionals, Jobin & Jismi focuses on helping organizations streamline operations, improve efficiency, and accelerate their digital transformation journey across multiple industries.

Location: Thrissur, Kerala

Experience: 2–5 Years

Employment Type: Full-Time

Qualification: MBA/PGDM in Marketing preferred

About the Role

We are looking for a proactive and results-oriented Assistant Manager – Marketing with hands-on experience in digital marketing, preferably in product-based marketing. The ideal candidate should be capable of planning and executing digital marketing campaigns, promoting products, improving brand visibility, and generating measurable business results.

The role also requires strong team coordination, planning, follow-up, and accountability skills. The candidate will be responsible for coordinating marketing activities, monitoring team deliverables, maintaining structured workflows, and ensuring the timely completion of tasks across multiple teams.

Key Responsibilities

- Translate digital marketing strategies into actionable plans and drive initiatives for product promotion, brand awareness, and lead generation.
- Coordinate and oversee digital campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms, ensuring timely execution and performance optimization.
- Develop product-focused marketing campaigns that highlight product features, benefits, value propositions, and competitive advantages.
- Coordinate product-related content across websites, landing pages, social media, email campaigns, and other digital channels, ensuring consistency, quality, and timely publication.
- Conduct market research,



competitor analysis, and audience research to identify opportunities for growth and market positioning.
- Collaborate with design, content, sales, and product teams to maintain consistent brand messaging and execute marketing initiatives effectively.
- Coordinate and closely monitor the marketing team's daily activities, individual deliverables, and overall progress to ensure timely completion of assigned responsibilities.
- Drive accountability among team members through clear expectations, consistent follow-ups, adherence to deadlines, and proactive resolution of challenges.
- Maintain structured task trackers, conduct regular progress reviews, identify bottlenecks, and escalate unresolved delays or performance gaps when necessary.
- Monitor campaign performance using analytics tools and optimize campaigns based on relevant KPIs and business objectives.
- Track marketing budgets, analyze campaign results, and prepare regular performance reports.
- Coordinate product launches, promotional activities, and go-to-market initiatives in alignment with planned objectives and timelines.

Requirements

- 3–5 years of experience in digital marketing, preferably with exposure to campaign management, marketing coordination, or team management.
- Experience in product-based digital marketing is preferred.
- Practical knowledge of digital marketing channels, including Google Ads, Meta Ads, SEO, SEM, social media marketing, campaign management, and lead generation.
- Familiarity with analytics tools such as Google Analytics 4 and Google Search Console.
- Understanding of product positioning, target audience identification, customer journeys, and conversion funnels.




- Ability to analyze campaign performance and recommend data-driven improvements.
- Strong written and verbal communication skills.
- Solid organizational, prioritization, and time-management skills, with the ability to coordinate multiple marketing activities and meet demanding deadlines.
- Demonstrated ability to proactively follow up with team members, drive accountability, and ensure timely completion of commitments.
- Strong attention to detail, problem-solving ability, and confidence in addressing delays and coordinating cross-functional teams.
- MBA/PGDM in Marketing preferred; a bachelor's degree in Marketing, Business Administration, or a related field is required.

Added Advantage

- Experience in marketing software products, SaaS platforms, e-commerce products, or technology solutions.
- Knowledge of product positioning, go-to-market strategies, and product launch planning.
- Familiarity with CRM tools, marketing automation, and conversion rate optimization.
- Relevant certifications in digital marketing, Google Ads, or analytics.
- Experience coordinating multidisciplinary marketing teams and managing multiple projects with defined deadlines.
- Familiarity with project and task management tools such as ClickUp, Asana, Trello, or similar platforms.

Preferred Candidate Profile The ideal candidate combines practical digital marketing expertise with a strong understanding of marketing principles, particularly in product promotion. They should be capable of translating product features into compelling marketing messages and driving measurable results through digital campaigns.

We are looking for someone who demonstrates ownership, assertiveness, attention to detail, and the ability to independently drive activities towards defined outcomes. The candidate should be comfortable monitoring progress, maintaining consistent follow-ups, addressing missed commitments, and ensuring high standards of accountability, productivity, and timely delivery across the marketing team.

📌 Assistant Manager- Marketing (Chalakudy)
🏢 Jobin u0026 Jismi | Oracle Netsuite Solution provider Partner | SuiteCommerce Expert | VR and 3D
📍 Chalakudy