Senior Marketing Executive – Lead Generation (Edtech)

Company: Cogniza Private Limited

Location: Bangalore (On-site)

Experience: 6 months – 1 year in Edtech

Salary: ₹3 LPA – ₹4.5 LPA (based on experience)

Employment Type: Full-time

About the Role

Cogniza Private Limited is looking for a driven and result-oriented Senior Marketing Executive – Lead Generation to join our Edutech team. You will plan and run lead generation campaigns across digital and offline channels, attract students, parents and institutions, and convert them into quality leads for our programs.

Key Responsibilities

- Plan, execute and optimize lead generation campaigns across digital channels (social media, email, WhatsApp, Google/Meta Ads, LinkedIn).
- Generate and nurture quality leads for Edutech programs, courses, and training/internship offerings.
- Build and manage lead databases of students, colleges and institutions.
- Run outreach through cold calling, emails and LinkedIn to engage prospects and set up demos or counselling sessions.
- Coordinate with the sales/counselling team to ensure smooth lead handover and follow-up.
- Track campaign performance, monitor key metrics (CPL, conversion rate, lead quality) and prepare regular reports.
- Create and coordinate marketing content such as posts, creatives, brochures and landing page copy.
- Organize and promote webinars, workshops and college outreach activities.




- Research market trends and competitors to improve lead generation strategies.
- Consistently meet or exceed monthly and quarterly lead targets.

Required Skills & Qualifications

- Bachelor’s degree in Marketing, Business, Communications or a related field (MBA preferred, not mandatory).
- 6 months to 1 year of experience in lead generation, digital marketing or sales/marketing, preferably in Edutech or education.
- Working knowledge of digital marketing tools and platforms (Meta Ads, Google Ads, LinkedIn, email marketing tools).
- Familiarity with CRM tools and lead tracking.
- Excellent communication skills in English; knowledge of Kannada/Hindi is a plus.
- Robust follow-up, negotiation and persuasion skills.
- Good analytical skills and comfort with Excel/Google Sheets.
- Self-motivated, target-driven and able to work in a fast-paced environment.

Good to Have

- Experience in B2B or B2C education marketing.
- Basic knowledge of SEO, content marketing and marketing automation.
- Experience with college tie-ups, student outreach or event promotions.

What We Offer

- Competitive salary of ₹3 – 4.5 LPA based on experience
- Performance-based growth opportunities
- Hands-on exposure to the fast-growing Edutech industry
- Supportive, cooperative on-site work culture in Bangalore

For Queries Contact At : [email protected] Website : www.cogniza.in

📌 Senior Marketing Executive - Lead Generation (Bengaluru)
🏢 Cogniza Private
📍 Bengaluru