Working at the intersection of marketing and sales, you will execute targeted inbound and outbound campaigns that build awareness, nurture prospects, and create valuable sales opportunities. You will leverage tools such as HubSpot and Salesforce to manage leads, automate outreach, and track campaign performance. You will collaborate closely with marketing, sales, and business development teams to ensure a seamless transition from initial contact to qualified opportunity. Identify, research, and target potential customers across new industries and strategic accounts. Inbound and Outbound Outreach: Execute multichannel demand generation campaigns, including cold calling, email outreach, website inquiries, form submissions, and other prospecting activities. Campaign Management and Automation: Collaborate with the marketing team to develop and manage HubSpot campaigns, including newsletters, targeted industry outreach, and pre- and post-event follow-ups. Maintain email distribution lists and ensure campaign messaging, scripts, and content accurately reflect the intended positioning and value propositions.

Follow up with prospects responding to marketing campaigns and qualify leads against established criteria. CRM Management and Reporting: Maintain accurate, up-to-date lead and activity records in HubSpot and Salesforce. Marketing and Sales Collaboration: Work closely with marketing, sales, market research, and other internal stakeholders to identify target audiences, source leads, develop outreach materials, and align campaign objectives with business priorities. Campaign Performance and Optimisation: Monitor key performance indicators (KPIs) across demand generation campaigns, analyse results, identify trends, and recommend improvements to targeting, messaging, and outreach strategies. Assist with customer surveys, prospect communications, and the coordination of customer visits or meetings where required.



Process Compliance and Security: Follow established procedures for CRM usage, marketing communications, data handling, and information security. Contribute to effective, consistent, and well-documented demand generation operations.

Relevant Experience: Previous experience in demand generation, lead generation, sales development, business development, inside sales, or B2B marketing, with a strong understanding of prospecting and lead qualification processes.

Demonstrated ability to research target accounts, identify decision-makers, build prospect lists, conduct cold outreach, and engage potential customers through inbound and outbound channels.

Marketing Automation and CRM Tools: Experience using HubSpot for campaign management, email automation, lead nurturing, and lead lifecycle tracking. Familiarity with Salesforce or similar CRM platforms for maintaining prospect records, monitoring activities, and managing sales pipelines is highly desirable.

Campaign Execution and Analysis: Understanding of multichannel marketing campaigns, email outreach, audience segmentation, follow-up workflows, and performance measurement. Ability to monitor KPIs, interpret campaign data, identify improvement opportunities, and communicate results effectively.

Capable of gathering and interpreting information, identifying customer pain points, evaluating prospect suitability, and drawing practical conclusions from available data.

Organisation and Attention to Detail: Strong time management, prioritisation, and follow-up skills,



with the ability to manage multiple prospects and campaigns simultaneously while maintaining accurate CRM records.

Collaboration and Relationship Building: Ability to work effectively with marketing, sales, and cross-functional teams, coordinate activities across stakeholders, and ensure qualified leads are handed over efficiently.

Technical Proficiency: Comfortable using Windows-based computer systems, standard productivity applications, CRM software, and digital communication tools. Able to interpret basic reports, metrics, percentages, ratios, and graphical data.

Language Skills: Strong professional English communication skills are important for engaging prospects, coordinating with internal teams, and documenting sales activities clearly.

Full-time employment with a remote working arrangement in India.

Opportunity to develop expertise in demand generation, B2B marketing, sales development, and marketing automation.

Hands-on experience with widely used CRM and marketing platforms, including HubSpot and Salesforce.

Opportunities to collaborate with marketing and sales professionals and contribute directly to business growth.

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📌 Marketing Manager - (in English) (India)
🏢 Jobgether
📍 India