- Sell the company's range of analytical, scientific, and laboratory instruments.
- Generate new business opportunities through customer visits and prospecting in the assigned territory.
- Build and maintain robust relationships with existing and potential customers.
- Develop technical knowledge of products and explain their features and applications to customers.
- Handle commercial negotiations and convert prospects into sales.
- Achieve assigned sales targets and contribute to business growth.
- Coordinate with service and other internal departments to ensure customer satisfaction.
- Travel extensively within the assigned territory for customer meetings and business development.