Job Description

Key Responsibilities

Drive Now on Now GTM execution and field activation, expanding how Service Now’s Customer Zero story is embedded across Executive Briefing Centers (EBCs), strategic customer engagements, workshops, industry events, webinars, and other high-impact GTM motions.

Design and execute scalable GTM motions that increase customer engagement with Now on Now, building strong partnerships across Sales, Solution Consulting, Global Solutions, Marketing, Customer Success, and other GTM organizations.

Create demand for Now on Now engagements by proactively identifying opportunities where Service Now’s internal transformation, innovation, and business outcomes can help advance strategic customer conversations.

Build and activate a solid practitioner and executive community, enabling Service Now leaders and subject-matter experts to effectively share how Service Now uses its own platform, AI capabilities, and workflows to transform the business.

Translate Service Now’s Customer Zero experience into compelling customer stories, connecting our internal use of Service Now products and AI to customer priorities, business challenges, measurable outcomes, and strategic transformation opportunities.

Partner with Digital Technology and solution teams to maintain a strong understanding of the Service Now product portfolio and identify new Customer Zero stories as capabilities are deployed internally.

Orchestrate high-impact customer engagements, bringing together the right executives, practitioners, content, demonstrations, and proof points based on the customer's priorities and stage in the sales cycle.

Develop reusable GTM assets and enablement that allow Sales, Solution Consulting, and other field teams to more easily incorporate Now on Now into customer conversations.

Use engagement and customer-demand data to identify trends and opportunities, including emerging solution areas, customer priorities, practitioner demand, and opportunities to scale successful engagement patterns.

Track and communicate the business impact of Now on Now, developing dashboards and executive insights around engagement volume, customer demand, practitioner activation, strategic account penetration, and influenced business outcomes.





Continuously improve the Now on Now engagement model, removing friction, simplifying how field teams access Customer Zero expertise, and developing scalable approaches that increase the program's reach and impact.

Qualifications

Experience: 10+ years of relevant experience, including 7+ years in go-to-market strategy, solution consulting, product marketing, sales strategy, customer engagement, or a related function within enterprise technology.

GTM Expertise: Demonstrated experience developing and executing programs that connect product capabilities, customer needs, and field sales motions.

Service Now Knowledge: Strong understanding of the Service Now platform, product portfolio, and value proposition, with the ability to connect technology capabilities to business outcomes.

Executive & Customer Engagement: Experience working with senior executives, customers, sales leaders, and technical practitioners, with the confidence to facilitate strategic conversations and influence across organizational boundaries.

Storytelling: Strong ability to translate complex technology and transformation initiatives into clear, compelling business narratives appropriate for executive and customer audiences.

Cross-functional Leadership: Proven ability to lead through influence and successfully orchestrate initiatives across Sales, Solution Consulting, Product, Marketing, Customer Success, and other matrixed organizations.

AI & Enterprise Technology: Strong understanding of enterprise AI, automation, workflow transformation, and emerging technology trends, with the ability to articulate their relevance to customer transformation.

Analytical Skills: Strong analytical and problem-solving capabilities with experience using engagement, customer, and business data to identify trends, prioritize opportunities, and measure program impact.

Communication: Exceptional written, verbal, and presentation skills,



with the ability to communicate effectively with audiences ranging from practitioners to senior executives.

Adaptability: Comfortable operating in a fast-moving environment where priorities, technology, and customer needs evolve quickly.

Education: Bachelor's degree in business, marketing, technology, or a related discipline, or equivalent practical experience. MBA or advanced degree preferred.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to Service Now employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, Service Now may confirm the distance between your primary residence and the closest Service Now office using a third-party service.

Equal Opportunity Employer

Service Now is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), Service Now may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon Service Now obtaining any export license or other approval that may be required by relevant export control authorities.

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📌 Now on Now Go To Market Sr. Manager (India)
🏢 ServiceNow
📍 India