About the Opportunity We are recruiting on behalf of our client, a fast-growing, global business in the education and professional services sector. Our client works with organisations across multiple international markets and operates at the intersection of education, technology, and professional services. They are now entering a performance-driven growth phase, and this role will work closely with the founder and leadership team to help scale the business’s global reach, pipeline, and revenue. The Role: Our client is hiring a Head of Marketing to take ownership of their marketing execution and turn it into a predictable, performance-driven growth engine. This is not a brand-only or strategy-only role. It is a hands-on leadership role with clear accountability for outcomes. You will be responsible for both doing the work and directing others. If growth stalls, leads drop, or funnels underperform
- you own the fix. Our client is not looking for incremental optimisation. They’re looking for someone who can move rapid, prioritise hard, and build systems that scale. What You’ll Own:
• Ownership of marketing strategy as it relates to revenue growth, pipeline, and conversion
• Hands-on performance marketing across SEO, paid acquisition, funnels, and CRO
• Paid channels (Google, Meta, LinkedIn) with transparent ROI accountability
• SEO prioritisation and execution (with existing SEO resources)
• Funnel design, landing pages, and conversion optimisation
• Analytics, attribution, dashboards, and weekly reporting




• Lead quality, CAC, and pipeline contribution
• Lean leadership of the marketing team (hands-on + direction) What Success Looks Like (First 6 Months):
• Marketing is clearly structured, prioritised, and accountable
• Lead volume and quality increase materially across core markets
• Paid acquisition becomes measurable, scalable, and controlled
• SEO performance improves with clear execution focus
• Funnels are simplified and conversion rates improve
• The marketing team is aligned behind clear goals and metrics
• The founder no longer needs to drive or chase marketing execution Who This Role is For: You are:
• A performance-first marketer who thinks in numbers and funnels
• Comfortable owning results, not just activity
• Confident inheriting a real, imperfect marketing setup and improving it
• Data-literate and commercially minded
• Comfortable leading people and making hard prioritisation decisions You are not looking for:
• A brand-custodian role
• A slow, consensus-driven environment
• A role without real accountability

Requirements:
• Proven experience in growth or performance marketing
• Strong background in SEO and paid acquisition
• Experience scaling funnels and improving conversion
• Strong analytical and problem-solving skills
• Clear communication and ownership mindset Nice to have:
• B2B, education, or SaaS experience
• Multi-market or international experience

📌 Head of Marketing (India)
🏢 Institute of Project Management
📍 India