Company Description Prabhuji Pure Food (Haldiram Bhujiawala Limited) is a leading FMCG company recognized nationally and internationally for its wide range of distinctive snack foods and traditional sweets. Originating from Bikaner, the business has been headquartered in Kolkata since 1958, when Shri Rameshwar Agarwal expanded the family outlet dedicated to his father. Under the leadership of Chairman Shri Prabhu Shankar Agarwal, the company diversified into traditional Indian sweets and broadened its product portfolio. Over the past 60+ years, Haldiram’s has built a loyal customer base by offering consistently high-quality, flavorful products. The company is known as a trendsetter in shaping contemporary food habits and tastes across India. Role Description The Creative Director role is a full-time, on-site position based in the Greater Kolkata Area. This role is responsible for leading the overall creative vision for Prabhuji Pure Food across brand campaigns, packaging, digital content, in-store materials, and promotional assets. The Creative Director will oversee concept development, guide art direction and graphic design teams, and ensure brand consistency across all channels. Day-to-day responsibilities include collaborating with marketing, product, and sales teams, managing creative workflows, reviewing and refining creative outputs, and aligning creative strategy with business objectives.



The role also involves mentoring creative staff, coordinating with external agencies or vendors, and maintaining awareness of industry trends and consumer preferences in the FMCG sector. Qualifications
• Candidates should possess strong skills in Creative Direction and Creative Strategy to define and drive the brand’s visual and narrative identity.
• Candidates should possess expertise in Branding to build, maintain, and evolve a cohesive brand presence across products and markets.
• Candidates should possess solid Art Direction and Graphic Design capabilities to guide visual concepts, layouts, packaging, and digital assets.
• Proven experience in leading multidisciplinary creative teams within FMCG, consumer goods, or related industries.
• Ability to translate business goals into compelling creative campaigns and measurable outcomes.
• Excellent communication, presentation, and stakeholder management skills.
• Bachelor’s degree in Design, Fine Arts, Advertising, Marketing, or a related field; advanced qualifications are an advantage.
• Experience with major design tools (e.g., Adobe Creative Suite) and familiarity with digital and social media platforms.
• Strong portfolio demonstrating brand-building work, campaign leadership, and innovative creative solutions.

📌 Creative Director (Kolkata)
🏢 Prabhuji Pure Food ( Haldiram Bhujiawala
📍 Kolkata