Company Description Edvirexa Technologies Pvt. Ltd. is an education and technology organization focused on equipping students, graduates, and professionals with practical, industry-relevant skills. The company offers hands-on training programs, expert mentorship, and verifiable certifications in high-demand fields such as AI, Full Stack Development, and Data Analytics. Its learning model emphasizes real-world projects and job-ready competencies that help learners transition effectively into technical careers. Edvirexa also provides career support and opportunities, connecting talented individuals with employers seeking modern digital skills. Role Description The Email Marketing Manager is responsible for planning, executing, and optimizing email campaigns that engage learners and drive program enrollments. Day-to-day tasks include designing email journeys, segmenting audiences, building and testing campaign assets, monitoring performance metrics, and implementing data-driven improvements. The role involves collaborating with marketing, sales, and academic teams to align messaging with course offerings, promotions, and learner lifecycle stages. This is a full-time, hybrid position based in Delhi, India,



with flexibility for partial work from home as per organizational guidelines. Qualifications
• Strong marketing and digital marketing skills, with experience in developing and managing email campaigns.
• Hands-on expertise with marketing automation platforms and tools used for campaign workflows and tracking.
• Experience in lead generation, including audience segmentation, nurturing funnels, and conversion optimization.
• Working knowledge of Customer Relationship Management (CRM) systems to manage contact data and campaign integration.
• Proficiency in email design best practices, A/B testing, and performance analytics (open rates, CTR, conversions).
• Excellent written communication skills and the ability to craft transparent, compelling, and inclusive messaging.
• Strong analytical mindset with the ability to interpret data and present actionable insights.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in edtech or education is an advantage.
• Ability to collaborate in cross-functional teams, manage multiple campaigns, and meet deadlines in a fast-paced environment.

📌 Email Marketing Manager (India)
🏢 Edvirexa Technologies
📍 India