Experience:
7+ years

Job Type
Full-time Joining: Immediate joiners

About the Role
We are looking for a hands-on Head of Marketing to lead and grow the marketing function for a B2B SaaS company serving international markets. We need someone with a deep understanding of B2B marketing methods, including how different channels work, when to use them, and how to get results from them. Equally important is the ability to understand our product, the problem we're solving, our industry, and the customers we're trying to reach. You should be able to use that knowledge to build the right marketing strategy, communicate our value clearly, and execute campaigns that deliver results. You'll be responsible for reviewing our current marketing efforts, building the right team, and taking ownership of marketing from planning through execution. What You'll Be Responsible For
• Marketing Strategy: Audit existing marketing activities, channels, team, tools, and budgets. Identify gaps and build a clear plan with priorities and targets.
• Marketing Channels: Plan, execute, and improve initiatives across social media, webinars, SEO, AEO, email marketing, outbound outreach, paid advertising, content marketing, and partnerships.
• Product & Industry Understanding: Develop a deep understanding of the product, customer problems, industry, competitors, and buying process to guide marketing decisions.
• Positioning & Copywriting: Own product positioning, value propositions, website messaging, landing pages, campaign copy, and marketing content.
• Growth & Lead Generation: Build campaigns that reach the right audience, generate qualified leads, and support sales and revenue growth.




• Team Building: Assess existing capabilities, hire and lead the right people, and stay involved in execution to maintain quality.
• AI & Automation: Use AI tools and automation to speed up research, content development, campaign execution, and other marketing activities.
• Performance & Budgets: Manage marketing budgets, track results, and improve campaigns based on performance.
• What We're Looking For
• 7+ years of marketing experience, preferably in B2B SaaS startups or scale-ups.
• Deep, hands-on knowledge of social media, webinars, SEO, AEO, outreach, paid marketing, email, and content marketing, including how and when to use each channel.
• Solid ability to understand a product, the customer problem it solves, and the industry it operates in.
• Experience building and managing marketing teams while remaining involved in execution.
• Robust understanding of product positioning, value propositions, customer research, and copywriting.
• Experience marketing to international B2B audiences.
• Proven experience executing marketing campaigns and delivering measurable results.
• Comfortable using AI tools, automation, and marketing analytics.
• Ability to work independently, make decisions, and take responsibility for results. Good to Have
• Experience as a Founding Marketer, Head of Growth, or CMO.
• Previous experience as an entrepreneur or marketing agency founder.
• Experience building a marketing function from scratch.
• Prior experience in the company's specific SaaS industry.
• Experience marketing finance, accounting, taxation, law or similar corporate software

📌 Head of Marketing (India)
🏢 ProfoundIQ
📍 India